More Opinion articles

Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks

From the recent Tory leadership race, to the Chilcot inquiry and Iraq war, newspapers still very much set the political agenda, writes Raymond Snoddy – but not always for good…

Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith’s Richard Shotton

Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers

AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder

Artificial Intelligence might be about to become the next big brand tool – but where do agencies fit in, wonders Dominic Mills – plus: why Facebook has forced media owners into a tailspin

Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown’s Jane Ostler

From TV to newspapers, share prices in media companies have fallen since the EU referendum. Will things stabilise? Don’t count on it, writes Raymond Snoddy

Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn’s Matt Bourn

The traditional television model is at risk, writes Havas Media Group’s Julia Jordan – and so broadcasters must embrace the new dawn for video advertising.