More Opinion articles

Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.

Thanks to a claim in Cameron’s memoirs, we now understand how the Government could have backed a most wretched policy on press freedom.

I’ve sensed a new spirit of collaboration amongst media owners, clients and agencies – and Mediatel is here to bring them even closer together.

Steve Edwards offers a guide to help you change your planning game.

Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.

Advertising can work better if it is tailored to the personality of consumers, writes Total Media’s William Hanmer-Lloyd.

Lord Hall’s leaked speech is a long overdue fight-back, but will there really be such a resurgence for the BBC given the intensifying international competition it is about to face? By Ray Snoddy

Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding

Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish – but it’s not entirely their fault, writes Bob Wootton.

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.