More Opinion articles

By any standards the year that is passing has been a vintage one for media stories – sad, mad and bad.

Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.

As he bids farewell to JICWEBS, chairman Richard Foan reflects on the trade body’s progress so far – and where it’s heading next.

In his final column for 2018, Dominic Mills looks at last week’s most interesting events: WPP’s creative overhaul; the failure of Oath, and the CAP’s new rules on gender stereotyping.

A drive through France offers inspiration for John Lowery’s nomination.

OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.

Just like British politics, our press is also hopelessly divided in trying to make sense of Brexit, writes Raymond Snoddy.

Wavemaker’s Anna Hickey never had a master plan, but sometimes that’s the best way to forge a career.

Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.

Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?