We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity’s Martin Vinter. So how should brands navigate this problem?
Showing 3071-3080 of 6,016
More Opinion articles
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.
As the Web turns 30, its creator says it would be both defeatist and unimaginative to suggest it cannot be changed for the better. Here, Ray Snoddy sizes up the scale of the challenge.
As digital out-of-home screens steal the limelight, what’s to become of the humble billboard, asks Stuart Taylor – and what does it mean for advertisers?
In a time of economic and political turmoil, the marketing industry needs to take a leaf from its own book, writes Adam Morton.
The Unilever CMO has made admirable public promises to clean-up parts of adland – but remains strangely tight-lipped about any progress, writes Dominic Mills.
Sponsor content: Louise Cook explains what JICMAIL means for the industry from an econometric point of view.
Ray Snoddy looks at the reaction and responsibilities of the press in covering the wave of murder and tragedy sweeping the UK.
It’s not easy to turn down ROI in favour of maintaining values, writes MediaCom’s Josh Krichefski – but if we don’t have courage in our convictions industry progress will be undermined.
We’ve been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker’s Alex Steer. What we’ve built is a house of cards.