The media industry will one day be forced to grow up and consolidate as the leading players and true business drivers start to emerge, writes Ghostery’s Scott Meyer.
Showing 3071-3080 of 5,218
More Opinion articles
As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian – and, in praise of the Super Bowl and TV, challenges the industry’s obsession with precision marketing.
Experts from BARB, Thinkbox, Sky Media, Archant and SMG celebrate a triumphant history – and look at the opportunities that TV continues to provide.
For all its manifest successes there are still question marks and an unusual level of unease about the Netflix phenomenon, writes Raymond Snoddy.
Last year’s ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International’s Julie Langley.
January 1986 kicked off a defining year for media – witnessing Murdoch’s newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
Following an email accusing him of not being cantankerous enough, Dominic Mills has upped his curmudgeon quotient as he takes a look at Davos, ‘pink’ premium brands, Apple and Maurice Levy.
How should we interpret the double whammy of high-profile departure announcements at the commercial broadcaster, asks Raymond Snoddy.
What happens when cynical UK agency leaders head to California for a Silicon Valley education?