More Opinion articles

Neuro-Insight’s Shazia Ginai reveals how our brains subconsciously respond to influencer content and the role it can therefore play in the overall media mix

With newsbrands beginning to offer readers specialist subscription packages, Dominic Mills wonders whether the benefits are worth the risks.

As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.

Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world

Another day, another Culture Secretary. As Nicky Morgan picks up the reins, Ray Snoddy outlines which of the industry’s most pressing problems she should look at first.

Greg Grimmer, the new CEO of Mediatel, talks about being the new boy and the joy of work.

The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.

It’s odd that City investors are so unmoved by ITV’s growing subscription activities, writes Dominic Mills.

Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.

If you are the incumbent CMO or strategic advisor, when and how do you call time on a strategy and start again?