More Opinion articles

Ofcom’s block on BBC iPlayer box-sets is a time-consuming distraction that ignores the real threat of Netflix, Amazon and Apple, writes Ray Snoddy.

It’s time to find a new mantra if advertising wants to at least slow its slide into public distrust, writes Jacqui Wallis.

Using behavioural science, William Hanmer-Lloyd explains why ad targeting should be far more focused on context, mood and recognition of our flawed decision making.

The key figures for some social media platforms show costs are up while engagement is down – so why are advertisers choosing to ride it out, asks Dominic Mills. Plus: an estate agent’s wet dream, and annoying headlines.

How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.

Exterion Media’s Andrea Marsh expects OOH to grow by embracing video – but it will require forward-thinking agencies and clients to work together…

Advertising has the power to shape business, culture and behaviour – so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.

The ease of hiring low-cost freelancers is fuelling the rise of in-housing – but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.

As Sir Nick Clegg surprises everyone and joins Facebook, can the tech giant really lobby its way out of the hole it has dug itself into?

As advertisers, we should be thinking critically about current Millennial beliefs and behaviours – and what that is now creating in the next generation, writes futurist Tracey Follows.