More Opinion articles

Where does viewability fit into measuring the success of ad campaigns, asks Oath’s Alex Timbs.

Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.

In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.

From labelling judges ‘Enemies of the People’, to calling MPs ‘collaborators’ and ‘mutineers’, public discourse through the press is fast deteriorating, writes Raymond Snoddy.

As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn’t actually a behaviourally sound sales tactic.

There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?

Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.

Dozens of countries are using armies of online opinion-shapers to try to manipulate democracies. The seriousness of the situation requires the most serious and open of responses from Google, Facebook and Twitter.

Following an in-depth review with industry stakeholders, GfK’s Stefan Heremans sheds light on what media currencies might look like in five years. Will chaos reign, or can a new order prevail?

David Brennan shares his guide to creating wisdom out of intelligence.