More Opinion articles

Eye-tracking and face-tracking will not become a currency for OOH in the short term, writes Talon’s Nick Mawditt. However, they still provide a number of valuable insights for the industry…

It’s become common currency to kick Facebook – it’s old hat, it’s advertising is terrible, it treats its users with contempt. But the blue F remains the king of social networks. Ed Owen explains why.

Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.

Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.

Following Murdoch’s proposed – and rejected – $80 billion offer for Time Warner, Simon Andrews examines the reasons behind the move – and wonders whether somebody else will step up to fight him for the deal.

After the longest period of continuous growth in the survey’s 14-year history, Richard Sexton, chief operating officer at Carat, shares his analysis of the latest findings.

Why was the BBC able to average more than 12m viewers compared with ITV’s 2.9m during the World Cup? The answer is more complicated and far reaching than you might think, writes Raymond Snoddy.

As the way in which we shop evolves and consumer expectations change, Lee Anderson, head of marketing at Primesight, discusses how Britain’s ailing high streets could be re-invigorated.

The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?

Billy Beane’s baseball strategy and Suárez’s performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.