More Opinion articles

It’s tough making predictions, especially about the future – but Dominic Mills will try nonetheless.

In the second of two specials, our experts review what has been a striking year for media and advertising – and offer their predictions for the coming year.

In the length of a single opinion column, James Whitmore shares an idea that could transform your business.

It’s time to intensify debate about the full range of impacts social media is having on society, writes Raymond Snoddy.

In the first of two specials, a host of experts review what has been turbulent year for adland – and offer their predictions for 2018.

As the trend season commences, do not forget the most important weapon in your arsenal, writes Heather Dansie.

Armed with this year’s collective billings, Dominic Mills looks at where it’s gone right – and wrong – for independent media agencies in 2017.

Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.

As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.

Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.