Retargeting is big business and a large part of digital marketing budgets. But does it deserve to be? Crimtan’s Robert Webster tells us why marketers might want to rethink…
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With another fall in ratings for the top shows on the ‘biggest TV day of the year’, Research The Media’s Richard Marks asks: is the issue the content, or a deeper change in what we now do on Christmas Day?
There is only one certainty about the media in 2015 – it will be exciting and unpredictable and will come complete with more issues than you could shake a stick at.
Society, culture and business are being transformed by the digital revolution, writes EngageSciences’s Richard Jones – yet our political system remains aloof and out of step. It’s time for some drastic changes.
Prior to the revealing of results for a new benchmark study examining the impact of programmatic and media planning, Jonathan Gillespie, founder of ListenUp Media, exclusively showcases the qualitative part of the findings.
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
Programmatic is here to stay, says DataXu’s UK director, Chris Le May. So how can the industry utilise the technology effectively?
‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
As the year closes ISBA’s Bob Wootton joins the many seasonal cliché-mongers and offers some thoughts hopes for the year ahead.
From the best films to the rise (and rise) of programmatic – and much in between – hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.