As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian – and, in praise of the Super Bowl and TV, challenges the industry’s obsession with precision marketing.
Showing 3451-3460 of 5,597
More Opinion articles
Experts from BARB, Thinkbox, Sky Media, Archant and SMG celebrate a triumphant history – and look at the opportunities that TV continues to provide.
For all its manifest successes there are still question marks and an unusual level of unease about the Netflix phenomenon, writes Raymond Snoddy.
Last year’s ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International’s Julie Langley.
January 1986 kicked off a defining year for media – witnessing Murdoch’s newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
Following an email accusing him of not being cantankerous enough, Dominic Mills has upped his curmudgeon quotient as he takes a look at Davos, ‘pink’ premium brands, Apple and Maurice Levy.
How should we interpret the double whammy of high-profile departure announcements at the commercial broadcaster, asks Raymond Snoddy.
What happens when cynical UK agency leaders head to California for a Silicon Valley education?
Unilever might think it has tapped into the new young male Zeitgeist, but its strategy is so obvious it’s nothing but clumsy. Plus: D&AD now has 361 awards in 27 categories – is it time for an awards disarmament programme?