More Opinion articles

Jason Mander, head of trends at GlobalWebIndex, looks at how TV viewing habits are changing across the globe.

Have we got millennials all wrong? Initiative’s international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.

How can we develop a real understanding of where tablet devices fit into the media habits of the nation?

In trying to understand why there are hardly any digital agencies on the short-list for the IPA’s Effectiveness awards, Dominic Mills has seriously ruffled some feathers.

Will iPhone 6 see Apple regain ground on Android for serving mobile ad impressions? Millennial Media’s Zac Pinkham investigates.

As Research the Media’s Richard Marks surveys the fallout from the Scottish referendum, he notes that political polling also has important lessons that apply to the challenges of measuring media behaviour.

As Apple launches its much-anticipated iPhone 6 model today, Simon Andrews, founder of Addictive!, looks at what else has been going on for the tech giant over the last week.

This week Dominic Mills questioned why digital agencies fail to make it on to the short-list for the IPA’s Effectiveness Awards. Here, DigitasLBi’s Fern Miller explains the reluctance to throw their hat into the ring.

The referendum vote gives Rupert Murdoch a chance for revenge – and he rarely passes up a chance for retribution, writes Raymond Snoddy.

It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?