More Opinion articles

As it cuts its losses by a third, Raymond Snoddy argues that, to a considerable extent, the Guardian should be viewed as a bellwether of the national newspaper industry.

In a data-driven world it is becoming increasingly essential that CMOs and CDOs are collaborating to optimise ROI strategies, writes Oath’s Alex Timbs.

We’re closer than ever before to a model that allows both buyers and sellers to get what they really want without compromising on quality, security or efficiency, writes OpenX’s Richard Kidd.

The Advertising Standards Authority’s crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.

While gender and lower female pay have received most attention, the new BBC salary list suggests that ethnic diversity is also an issue, writes Raymond Snoddy.

If we stop thinking about digital as an amorphous mass then we can demonstrate value to brands and make their communications more effective, writes Ben Dudley.

An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills – and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?

People are fickle and unpredictable – but what happens when we apply zeroes and ones to human behaviour? Quantcast’s Glyn Shadwell finds out.

The battle for the term mainstream media has been lost and is no longer capable of rehabilitation, writes Raymond Snoddy. So what does that mean for journalism?

Trinity Mirrors’ Andrew Tenzer looks at what’s driving the growing crisis in trust between advertisers and consumers – and the steps that need to be taken to try and regain it.