More Opinion articles

Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.

It’s one of the biggest challenges for programmatic – but how can brands protect themselves, asks Experian’s Colin Grieves.

The latest SSE ad raises the ghastly prospect of brand owners turning to advertising to project their whiter-than-white tax credentials, just as they have with green issues.

Videology’s Catherine Hallam reports back from Mobile World Congress – and notes mobile advertising is finally taking centre stage.

If you accept the tangible and intangible social benefits of having a truly national broadcaster, then all other issues remain interesting but of secondary importance, writes Raymond Snoddy.

Beneath all the buzzwords and attractive visualisations, IMGROUP’s Paul Collins wonders whether big data can actually provide actionable and focused insight.

Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand’s content strategy.

Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.

Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.

What would the digital-out-of-home sector look like if it wasn’t the outdoor community nurturing into maturity, asks AMScreen’s Mike Hemmings