Only brands that adapt to the marketing-savvy, connected consumer will stand a chance in the digital age, says Mark Howley, managing director of ZenithOptimedia.
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While it would be glib to completely dismiss social media as a measurement tool, there is still very little evidence to prove its effect on business, writes Dominic Mills.
Following Channel 4’s announcement that it is to start programmatically trading ads next year, TubeMogul’s managing director, Nick Reid, says more broadcasters need to follow suit.
Simon Andrews, founder of Addictive, looks at what’s going on right now for some of the biggest players in media.
An ad is more effective when brands put the user first, argues James Booth, CEO of Rockabox.
Is it time the UK’s public service broadcasting rivals finally worked together to shake more money free from the US players?
2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.
TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
As the ASA bans a string of ‘misleading’ YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
As the UK prepares for the one of the biggest shopping days of the year, Posterscope’s Glen Wilson looks at how retailers can use out-of-home to really reap the rewards.