The burning desire for cross-platform measurement of AV advertising is clouding media planners’ judgement when it comes to understanding the concept of value, writes Thinkbox’s Matt Hill.
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Now Article 50 has been triggered, the really interesting question is what will happen to newspaper coverage of the issue after the fateful letter has been delivered in Brussels, writes Raymond Snoddy
The digital revolution has expanded and challenged media owners’ identity, writes Geoff Copps. Should their naming choices embrace tradition or innovation?
Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner’s undying love for his biggest funder.
To help explain the appearance of ads next to inappropriate content, we should take a look at our industry’s obsession with short-termism, writes Videology’s Tim Gentry.
Following George Osborne’s surprise and controversial appointment, former newspaper editor Chris Blackhurst explains what the job is really like…
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
The UK’s TV market might be at least five years from achieving anything that resembles digital ad-serving, but that doesn’t mean that we need to hold back from innovating, writes Matt Whelan.
People are often wrong when asked to state their preferences or predict what they’ll do. William Hanmer-Lloyd explains how brands can understand human behaviour better.