More Opinion articles

In the first of two specials, a host of experts review what has been turbulent year for adland – and offer their predictions for 2018.

As the trend season commences, do not forget the most important weapon in your arsenal, writes Heather Dansie.

Armed with this year’s collective billings, Dominic Mills looks at where it’s gone right – and wrong – for independent media agencies in 2017.

Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.

As intriguing details about the billionaire octogenarian’s latest cunning plan emerge, Raymond Snoddy examines the plot twists.

Brands can be built on Facebook and Instagram but marketers will be most successful if they also understand the context of the platform, writes Jane Ostler.

New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast’s Rich Astley.

We have entered a complicated world where advertisers’ media budgets are under intense scrutiny, writes Dominic Mills – and they better get used to it. Plus: the genius plan to hold Facebook to account.

Is it time the ad industry reviewed preconceptions about published media? Following an industry debate, our experts share their views.

Not even a long-range ballistic missile could stop the national papers from going potty over the Royal engagement news, writes Raymond Snoddy. Is it justified?