London Live is flat-lining on a 0.3% audience share, its owners are running up losses and it could even help pull The Independent down. So what should Ofcom do now? By Raymond Snoddy.
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There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
Rubber Republic’s Rory Ahern – director of viral hit Bodyform Responds: The Truth – looks at how disruptive marketing has transformed the way brands market themselves forever.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.
The clock is now running for Interpublic after the news that ‘activist’ investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises…
As Facebook records second quarter revenues of $2.91bn – with its once-floundering mobile business now accounting for 62% of advertising revenues – Jason Mander, head of trends atGlobalWebIndex, analyses the results.
US media players are increasingly developing a taste for the flesh of British TV companies in what is turning into a very expensive game of musical chairs. What is going on and where will it all end? Raymond Snoddy investigates.
With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher’s CMO, Lucy Sinclair, shares what they have learned.
As online ad fraud becomes increasingly prevalent and sophisticated, Dominic Mills says things are getting serious – and wonders whether there’s a solution for the industry.