More Opinion articles

Unsafe, unviewable, fraudulent, blocked and badly targeted… How can advertisers overcome an increasingly challenging digital landscape? By ISBA’s Bob Wootton.

The latest ‘brand league table’ is so far out of touch with reality it’s laughable, writes Dominic Mills.

Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.

The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.

Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…

Whatever the reason for the shock departure of the BBC’s director of TV – and there could be many – it brings to attention a much bigger danger facing the Corporation.

Digital advertising needs to bridge its creative chasm to counter the ad-blocking threat, argues VisualDNA’s Jim Hodgkins.

From innovations in mobile and out-of-home, to the ad-blocking debate, Susan Perolls and Clare Johnson, Loudmouth PR, share their key take-outs from this year’s ad:tech London.

There are valuable lessons to be learned from the financial services industry when it comes to automated trading, writes IMGROUP’s Steve Sydee.

Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.