It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills – and ad revenues will be the first casualty.
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Programmatic is about to enter a phase of ultra-customisation for brands and for people, writes Infectious Media’s Andy Cocker.
It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
From the powerful to the tasteless, Ray Snoddy examines how the media – in all its forms – handled the atrocity in Manchester.
BARB’s Joe Lewis delves into the latest data from Sky Go to explain how the Premier League is watched online.
Why are the likes of McDonald’s and Mars making such shocking errors of judgement, wonders Dominic Mills. Plus: visit a parallel universe where industry bodies are known only by a set of initials.
The idea of factoring in a ‘Trust Quotient’ score when deciding where to place ads has been mooted. Here, Newsworks’ Denise Turner explains how we should approach the concept.
It may not be as exciting as reporting on the chaos in Washington, but there’s no shortage of robust political reporting in the UK – despite the bias. By Raymond Snoddy.
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here’s how marketers can keep pace.
By embracing boringness, brands are able to bring some stability into the lives of consumers beleaguered by everyday forces of change, novelty and uncertainty, writes Geoff Copps.