More Opinion articles

What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills

By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.

Channel 4’s £75 million “victory” in prising The Great British Bake Off from the BBC is one of the great disasters in the channel’s recent history, in ways that they probably haven’t even yet begun to realise.

Viewability is an important issue, but trying to force users to view is not the solution, writes ISBA’s Mark Finney

Richard Shotton journeys back in time to the Second World War, where he says brands could learn a thing or two about data…

There’s set to be a lot of drama in the room at this year’s IPA Effectiveness Awards, writes Dominic Mills – starting with Sainsbury’s and newly-dumped agency of 35 years, AMV BBDO

Alicia Navarro explains why a growing trend in the online publishing world could completely revitalise revenues.

YuMe’s Stephanie Gaines assesses the performance of snack-sized ads.

From the way sexual scandals are covered, to crackdowns on off-the-record conversations, the way the media and Government interact is entering a new era, writes Raymond Snoddy

As video continues to develop at speed, the7stars’ Will Jellicoe asks what this means for content, consumers and brands