More Opinion articles

The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.

Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it

Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.

Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff – or at least that’s what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage…

Following the decision to leave the EU, forward visibility of ad spending remains sketchy – but it’s certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.

Have traditional broadcasters really hit a stale patch, stifled by a love for nostalgia and a reluctance to innovate? Raymond Snoddy dissects the latest in a series of assaults on television

Using the latest techniques in neuroscience, Heather Andrew, UK CEO of Neuro-Insight, evaluates some of the biggest Olympic ads.

Torin Douglas charts the rise of the independents – from 1986’s cottage industry to the unstoppable super indies of today

As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.

From the BBC’s annoying channel-swapping, to NBC’s terrible adverts-to-sport ratio, how is the way we watch major sporting events changing, asks Raymond Snoddy