More Opinion articles

Publicis’ Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.

Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It’s time to give procurement people a break.

Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.

Brands, agencies and adtech businesses need to prepare for the biggest update to privacy regulation in two decades, writes PageFair’s Dr Johnny Ryan. Here is what you need to know.

As we enter a generation of people that have never paid for TV, Ericsson’s Simon Frost looks at how pay-TV providers can win back eyeballs.

Dentsu Aegis has created a secretive new trading entity – and it goes against the grain in the current push for transparency, writes Dominic Mills.

Richard Marks, research director of asi, says that the media industry is right to focus on understanding millennials, but when it comes to audience measurement, be careful what you wish for.

A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…

The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.

Advertisers need to stop thinking of online ads as secondary to TV, writes Don’t Panic’s Joe Wade.