More Opinion articles

As it celebrates 18 successful years, PHD’s Cathy Lowe explains how the radio trading system is set to evolve.

Nearly £5bn in radio revenue and 170m spots have been traded through J-ET. Here, Raymond Snoddy charts the history of one of adland’s best collaborative success stories.

Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.

Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.

As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.

Thanks to J-ET, the radio industry has been able to trade on a cost effective and transparent basis for the past 18 years. Here, Lynne Robinson reveals how the entire project was launched on a whim.

Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends – from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.

A simple psychological principle known as anchoring has resulted in some incredible sleight of hand tactics by brands – and as Richard Shotton and Amy Rushton show, the results are extraordinary.

William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.

Sponsor content: The overuse of the ‘premium’ label in advertising is rendering the word meaningless. It’s time for a clear definition, writes Inskin Media’s Sebastian Schindler