More Opinion articles

Outsmart, the new marketing body for the OOH industry, launched three months ago with a mission to understand what can take the sector to the next level. Here, its chief executive, Alan Brydon, explains what happens now.

Call the lawyers, make them feel morally dirty or try out a new ‘diplomatic’ tech? Try and get past this mock ‘freewall’ and find out…

Working with the competition might induce anxiety – but it could also prove a turning point for traditional media, writes Rubicon Project’s Jay Stevens.

The outcome of moving BBC Three online could point a finger to the future – or serve as a stark warning, writes Raymond Snoddy.

Ahead of this week’s Future TV Advertising Forum, BARB’s Paul Smith explains why establishing the right metric for measuring viewing behaviour online is so important.

New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.

As 2015 draws to a close, Sky Media’s Jamie West reflects on TV’s crowning achievements and current challenges – and gives his thoughts on what next will have in store.

If you’re going to charge £3.99 to a young readership that may not be flush with cash, you need to offer something unique – not content that can freely be found elsewhere, writes Chris Blackhurst.

The Culture Secretary can huff and puff with his Charter Review, but some decisions look like they are now being made above him.

After the Sun’s U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.