More Opinion articles

TV was the dominant medium in the 2010 general election campaigns, but this time round the most important single influence could be newspapers, writes Raymond Snoddy.

Ad Week is clearly here to stay – but it won’t reach the next level unless it can attract a vital but missing constituency, says ISBA’s Bob Wootton. So what does it need to do?

We’re in danger of repeating past mistakes when it comes to native ads, writes Martin Ash, senior consultant at FreshMinds.

We should think of Blue 449 and its ‘open source’ approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit…

Trinity Mirror Solutions’ new chief revenue officer, James Wildman, tells us how a heritage newsbrand should commercially evolve for a digital future.

Speaking at a Broadcasting Press Guild event, the WPP boss gave his two cents on a range of subjects – from the plight of newspapers and the future of the BBC, to Jeremy Clarkson’s fisticuffs.

With the 2015 general election looming, the Independent’s chief political columnist, Steve Richards, examines why newsbrands remain so influential.

So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.

It’s awards season and hardened judge Dominic Mills – with help from Thinkbox’s Tess Alps and 7Stars’ Jenny Biggam – shares the dos and don’ts of submitting a winning entry.

This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.