More Opinion articles

Raymond Snoddy says that Lord Justice Leveson’s quest for balance between press freedom and censorship leaves only one task outstanding – the creation of a new regulatory body for the British press…

Alex Heys of NowSendIt on what brands still need to do to streamline the user experience for mobile customers.

Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…

Simon Andrews, founder of the full service mobile agency addictive!, on the increasing prevalence of the “vertical stack” – from Amazon’s new smartphone to the “mobile wallet” and mobile-optimised websites.

In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.

Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”

Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing “captures the zeitgeist”…

Jim Marshall says that the government’s decision not to encourage consultation on fresh communications legislation is failing to take into account the changing nature of the UK industry, or how most of it is funded…

Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…

David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…