Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.
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Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward …
Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.
Paul Frost, head of strategy at Positive Digital, looks at the power of Twitter.
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, looks past the pessimism of this year’s economic downturn and delivers three “good news predictions” for the coming year.
Jim Marshall says that this year was one of unfulfilled promises, notable mainly for a lack of urgency on the part of various regulators.
Raymond Snoddy wonders if grabbing the commercial radio industry by the balls and giving a hard twist will pay-off in the quest to go digital.
To coincide with today’s MediaTel Group ‘Future of Mobile’ seminar, Nielsen’s Ed Kershaw discusses the mobile market and the success of the mobile internet.
Our latest research piece from Ipsos MediaCT asks if 3D TV will really take-off.
Iain Chapman, sales director, Ocean Outdoor, takes a look back at 2009 and tells us what to expect from outdoor next year.