More Opinion articles

Steve Parkinson, MD of Bauer Radio London, gives a positive view on the latest RAJAR results…

Adam Bowie, head of strategy & planning at Absolute Radio, says one concerning trend across the whole radio industry is the long-term decline of radio listening among the younger audience.

The new RAJAR radio research figures are out – and you’ll read two sets of stories today regarding digital radio.

Raymond Snoddy comments on the latest financial results from BSkyB but asks us to listen out for what is not said – a lack of comment on the future potential of 3D TV. Additionally, the lack of communication from YouView on a confirmed launch date has given rivals (especially Sky) a long time to plan rival complimentary products…

Alex Hunter, finance director, IPA, says restricted but more effective activity cannot be rewarded simply by curtailed fees…

Is media – especially media research – ahead of or behind the curve? Is it driven by art or science?

How do brands balance their use of the tried-and-true media with the new and never-been-done channels that are now being developed? Jana Eisenstein, UK managing director at Videology explains how to view risk in an era of constant change…

James Whitmore, managing director at Postar, wonders whether advertisers will go for the “old school” spectacular route when it comes to the Olympics, making a statement and splashing the cash OR get down and dirty on the ubiquitous screen, capturing data, creating “dialogue” and driving purchase?

Simon Andrews, founder of the full service mobile agency addictive!, on Apple’s impressive financial performance and Google’s new privacy policy…

Marco Bertozzi, managing director EMEA at VivaKi, reveals his highlights from this year’s CES and talks about the implications for the TV industry…