More Opinion articles

Simon Andrews, founder of the full service mobile agency addictive!, looks a the latest developments in m-commerce and the accelerated pace that retailers are embracing the method.

James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of ‘second screening’…

Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs…

As Netflix pursues its assault on the UK market, Raymond Snoddy analyses the four-way OTT battle, as well as the latest Thinkbox and Deloitte research studies…

Founder and CEO of Proxama, Neil Garner, examines what sort of impact Google’s wallet proposition will have on the market…

Bryan Scott, marketing communications director at Metro,on why many brands are now ensuring that mobile is not just part of their marketing mix, but core to their purpose….

Michael Bayler, strategist and author, Bayler & Associates, on automated value…

Matthew Breen, head of video / vision account manager at MPG Media Contacts, on the latest X Factor series…

Raymond Snoddy on the complex challenges facing the BBC’s in-coming director general George Entwistle…

Jim Marshall on why TV has never been either more powerful or more intimate: Now that the BBC has proved TV’s credentials during the Olympics, it will be fascinating to see whether Channel 4 can continue this during the Paralympics, but this time with ads…