Leonie Gates-Sumner, senior research manager, Media and Digital Practice, Millward Brown, says brands who have clear objectives for online video, taking into account content, context and delivery, and who do this as an integral part of their wider brand strategy, can make a real impact…
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Iain McCallum, channel development director at Brainstorm Mobile Solutions, says the mobile world has all too often focused far too narrowly on the ‘next big thing’, instead of fully exploring the opportunities currently available using existing technologies…
Raymond Snoddy says anything that increases confidence and the propensity to spend in the depths of a recession has to be a good thing, even if the intellectual pillars on which it stands are decidedly shaky…
David Brennan on the recent EGTA (European Group of Television Advertising) AGM in Paris, a two day event of thought-provoking and generally uplifting perspectives on TV’s connected future…
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today’s technology presents an unprecedented opportunity to strengthen and deepen a brand’s relationship with TV viewers…
If ensuring compliance with the EU e-Privacy directive is at the top of your to-do list right now then you’re probably paying a lot more attention to tags. Or you certainly should be…
Rhys McLachlan, commercial development director at Videology, who will be on the Screen panel at our Media Playground event, says the commercial video-on-demand market has been growing rapidly in 2012 but the trajectory for the summer could be downwards thanks to the BBC…
Raymond Snoddy says the kindest thing that could happen to Jeremy Hunt now is a reshuffle…
Raymond Snoddy says says the really interesting question from Leveson this week is whether Michael Gove was preening himself and making it up as he went along, or whether he was reflecting – in a rather shrill way – the private views of David Cameron and the Coalition Cabinet…
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)…