Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.
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Starcom MediaVest Group (SMG), the leading communications strategy, media buying and management agency, published the first wave of findings from its Supermarket UK study today revealing community and pleasure as values increasingly important to UK shoppers and in particular, supermarket shoppers.
BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.
To combat planners’ prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
New research from Bauer Radio shows Radio as the number one destination for listeners to find out about new music.
Ping! 9.50am Last Friday an email hits my inbox from the National Readership Survey (NRS).
To say it was eagerly awaited may be a slight exaggeration but nonetheless I had a deadline and my editor’s strict on time.
Heather Corker, Future Foundation, presents the highlights of their Future Foundation 2011 consumer research study that looked into consumer social networking habits and content sharing.