More Research articles

The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.

Amazon’s new Kindle Fire is now the most popular Android Tablet in North America for app developers, edging out the Samsung Galaxy Tab.

Nearly 50% of consumers are using another electronic device while watching TV at home, according to findings from a new wave of ‘Living with Digital’ consumer research carried out by Futuresource Consulting.

Matt O’Grady’s research won the Tony Twyman award at last week’s 2011 European TV Symposium in Amsterdam for the best paper, sponsored by RSMB TV Research.

Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people’s engagement with brands on Facebook…

Facebook is becoming a key news destination. According to the latest findings from Lightspeed Research, 15% of all consumers (rising to 30% of 18-24 year olds) turn to Facebook for their news at some point during the week.

A new survey from Havas Media reveals that only 5% of UK brands have a noticeable positive impact on our sense of wellbeing and quality of life. Indeed most people in the UK would not care if 91% of brands ceased to exist. Further evidence, it argues,” that the existing approaches to building and measuring brand value are out of date”

Ashley Underwood, senior strategy executive at TGI, on why marketers may want to consider targeting ‘Occupy’ protesters…

Richard Nicholls, Future Foundation, on consumers attitudes towards the Olympics and how media and social networking will impact the event in 2012…

Google’s Android now has the leading market share for app downloads ahead of Apple, according to new data from ABI Research.