People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.
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New ISBA and Havas Media social research reports that 72% of brands responding feel their CEO now understands the importance of social media.
Richard Marks, chief executive of Kantar Media Audiences, looks at the increasing importance of TV data and how it is becoming the “new oil” for the industry.
Nielsen has released research from the US showing that four out of ten tablet and smartphone owners use their devices every day while watching TV, while only 14% of eReader owners said they watched TV while using their device every day.
Two cuts from the final panel at MediaTel Group’s Connected TV Experience event illustrated the difficulties and requirements of a media world where data is in abundance but answers often are not.
Google’s new broadband homes research initiative came under the microscope during the final session of the day – Metrics – at MediaTel Group’s The Connected TV Experience conference.
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences…
Facebook may be free, but its value has been revealed by new research from advertising agency McCann London, which shows that more than one in three (37%) British users place a value of more than £50,000 on the service.
Alice Dunn, marketing executive at Kantar Media, on why environmentally-friendly consumers are a lucrative group for marketers to tap into…
At BARB’s “Bigger Picture” event this morning, Bjarne Thelin, chief executive of BARB, appealed for more involvement from across the television and advertising industries in order to develop the potential of television measurement, and facilitate the coordinated use of additional data and so keep the measurement of television together – creating ‘the bigger picture’.