More Research articles

The European mobile advertising market is expected to reach $1.03 billion by 2014, according to research from mobileSQUARED.

The Daily Telegraph has been voted the newspaper of choice for business readers in a poll carried out by YouGov.

UK publishers will focus on audience profiling and driving content across mobile platforms such as the iPad and smartphones in the next year, according to the AOP’s annual Content & Trends Census.

Alice Dunn, marketing executive at Kantar Media, says now is the time for marketers to start targeting devoted shoppers who will return again and again long after the Olympics moves on to Rio…

Almost one in three mobile users believe their phone will become their primary entertainment device in the future as well as play a big role in managing their social lives, according to new research from Experian Simmons.

Consumers that post a comment, view a video, play a game, or enter a competition on a brand’s social media page are on average 78% more likely to consider or make a purchase from the brand in future, according to a new research study by Starcom MediaVest Group.

Richard Nicholls, The Future Foundation, on personal policing of the social space and the rise of the super-highway code…

“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick.”

Catherine Evans, senior research executive at GfK NOP Media, on the way people make a huge range of media activities and devices fit into their already hectic lives…

Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.