Research from Mobile Interactive Group (MIG) unveils new trends and opportunities with participation TV (P-TV) services and Social Participation TV.
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Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they “can’t live without”.
Since Q2 2010, the number of ads delivered in HD has doubled from 10% to 20%, according to a new study from Extreme Reach.
The Mail on Sunday and Sunday Mirror enjoyed significant reader gains in the immediate aftermath of the News of the World closure, but a ‘Sun on Sunday’ has a strong appeal, according to new research by Kantar Media.
Alice Dunn, marketing executive at Kantar Media, looks at festival-goers as the summer season kicks in – a group that is significantly more likely than the average adult to be among the heaviest fifth of consumers of cinema, internet and outdoor media…
Advertising may be ubiquitous on smartphones across network operators but, according to new research from YouGov, British consumers grudgingly accept placements as part of their day-to-day mobile experience but consider them intrusive and tend to ignore them altogether.
According to a Toluna QuickSurveys and Newsline poll, only 6.5% of people bought the last edition of News of the World on Sunday who wouldn’t normally buy a copy.
According to the Retrevo Gadgetology Report, today’s parents have a whole new world of social tools to consider when it comes to raising their children. Leading the way in most digital activities are iPhone owning parents, or “iParents,” coined by the report.
A new report from eMarketer estimates that 9.7 million US consumers owned a tablet device by the end of last year, and that 24 million will have one by the end of this year.