Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.
Showing 321-330 of 874
More Research articles
In our latest research focus article, TGI’s Ashley Underwood looks at the forthcoming Rugby World Cup and what makes the keenest rugby fans so valuable and the effectiveness of sponsorship around the event.
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, Thinkbox announced today.
Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV’s This Morning show.
Richard Nicholls, The Future Foundation, on personal image management as the new currency…
New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.
Booming sales of tablets in 2011 will help drive a 57.8% increase in shipments of mobile broadband devices that provide high-speed wireless connectivity on the go, according to a new IHS iSuppli Wireless Communications topical report.
Jessica Hallsworth, senior research executive at GfK, on the value of event sponsorship…
Rock and roll, the Sun, a slipped disc and chicken tikka masala? The answer is of course ‘fusion’, an adaptable word that conveys quite different meanings to a musician, a physicist, an orthopaedic surgeon and the man on the Boris bike.