Richard Nicholls, the Future Foundation, shows that social networking isn’t just for grown-ups…
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The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
According to statistics from InMobi, the iPhone has surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe. It generated over 500 million impressions.
A new report from eMarketer predicts that growth for US online ad spending will reach 20.2% this year, remaining in double digits through 2014. By 2015, total online ad spending will approach $50 billion.
The latest Display Search Quarterly Advanced Global TV Shipment and Forecast Report has found that 2011 Flat Panel TV Growth is likely be half that of 2010, with growth shifting to emerging sectors such as 3D.
A new article from eMarketer, using data from the Pew Internet & American Life Project, explains that social networks are affecting user’s offline habits.
Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it’s a case of the more the merrier…
BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 BARB panel homes during the second half of 2011.
Brands need to understand more about what the consumer wants before jumping into social commerce, according to a new study from Havas Media Social and Lightspeed Research.