Brands need to understand more about what the consumer wants before jumping into social commerce, according to a new study from Havas Media Social and Lightspeed Research.
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Facebook, Twitter and LinkedIn enjoyed record unique-audience figures last month, according to the latest official data from UKOM/Nielsen.
According to Simon Redican, radio, TV and online all lift people’s levels of happiness and energy on a daily basis – all day, every day…
Nielsen launched its new hybrid methodology for digital measurement yesterday to a select audience in London. The methodology has already been rolled out in the USA and Spain and will soon be running in Australia and New Zealand too.
An interesting take on the daily offers sites, Groupon and LivingSocial, comes in an article from eMarketer today, which considers whether high churn rates may be responsible for contrasting numbers via two recent studies by comScore and Nielsen in the last 3 months.
The fourth IPA TouchPoints survey is set to be launched in Spring 2012, the IPA has announced today.
Facebook will jump ahead of Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, according to eMarketer.
The global number of gamers, just within Facebook, is estimated at 53% of all users – around 350 million people. Interestingly, the majority of gamers are women (58%).
Is social media data a help or hindrance to planning? The Data Debate panel say real time visibility can be a benefit, but at the same time, conclusions may not support other data/channels.
Ahead of Wimbledon next week, Alice Dunn, marketing executive at Kantar Media, looks at the coupling between tennis-followers and potential 3D consumers…