More Tv articles

First, recognise the blind spot in our current marketing theory.

In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.

We’ve become so used to the standard political interview, but a series of ‘car crash’ local radio interviews was followed by much sterner tests for Liz Truss on national broadcasts.

As Amazon take a wrecking ball to Tolkien, how will Netflix handle the CS Lewis ‘Narnia-verse’?

In brief: Alisa Bowen has become president of Disney+ with immediate effect.

In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.

Connected TV will be the biggest key programmatic growth area over the next 12 months, according to data from IAB Europe research.

In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.

In brief: Sky was the most highly-valued media owner in the UK, coming in at Number Six in Kantar research.

Have commissioners dangerously devalued the process with their clichéd insistence on ‘disruptive’, ‘ground-breaking’ and ‘immersive’ shows?