More Tv articles

Almost a year after it was first announced, ITV’s premium advanced advertising platform, Planet V, has today been formally launched to the market.

Television advertising helps brands to be perceived as more popular and successful, according to research commissioned by Thinkbox

Comscore has partnered with Samba TV to harness ACR-based viewing insights from Smart TVs to demonstrate ad exposure and match that against business outcomes like purchase behaviour.

Ray Snoddy runs through the numbers published in the BBC’s Annual Report and what it means for the future of the public service broadcaster.

ITV has launched Studio 55 Ventures – a search for new media ideas aimed at enhancing the broadcaster’s reach amongst 16-34 year-olds.

Broadcast consultant Stephen Arnell worries that Channel 4 has struck the wrong chord with its plans for a Black Takeover Day

Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.

With two potential news channels waiting in the wings, Ray Snoddy ponders if Mark Thompson should have been careful what he wished for

More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.

ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.