Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.
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Channel 4 has promoted chief commercial officer Jonathan Allan into the newly expanded chief operating officer position, replacing Keith Underwood.
Channel 4 has appointed Sophie Lloyd to the newly created role of branded entertainment & creative leader, poaching her from creative agency Mother.
Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
BritBox, the new streaming service from the BBC and ITV, has appointed Will Harrison to the new role of UK managing director.
BBC director general Lord Tony Hall has today announced that he will be standing down this summer after seven years in the role.
The awards showcase stand-out innovation and leadership across the TV industry and the shortlisted candidates cover streaming video, advertising technology, data analytics and the user experience.
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
Doug Whelpdale reveals how BARB is able to gain insights into SVOD’s blind spots by looking at levels of unidentified viewing.
According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.