More Tv articles

TV data allows agencies to better understand customers’ behaviours, motivations and desires.

As the annual TV festival approaches, Arnell explains how the more things change, the more things stay the same.

Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.

UK regulator Ofcom has said it will review the time and frequency of TV ad breaks, with results expected later this year.

Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.

C4 latest commissioning seems to be more focussed on grabbing headlines and “giving the people what they want” than making change.

Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.

There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?

TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?

For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.