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Premium insights into consumers’ viewing preferences are essential for successful results.

TV broadcasters’ desire to produce a drama about current events too often sacrifice depth and veracity for a ‘quick-hit’ stunt. 

Streaming services have made inroads into live sports, led by two mega companies that are known less for their media offerings than their other products.

In brief: The loss of Originals has drawn condemnation from some producers, as the content is now in limbo as it does not exist elsewhere.

In brief: Disney+ announced it would institute a similar policy earlier this year.

In brief: A group of UK public service broadcasters have published an open letter in The Daily Telegraph saying a media bill is required “to secure the future of British broadcasting and allow it to prosper”.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.

Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.

In brief: Google Pixel and KFC Delivery will sponsor ITV’s FIFA World Cup Qatar 2022 coverage.