More Tv articles

Another acronym heralding a new age? Or does Fast TV hark back to simpler time in advertising?

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

With the targeting capabilities available now, a less blunt media strategy can be more effective.

The streaming service also added a warning label for US viewers in wake of the Uvalde shooting.

Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.

As Channel 4 and Sky announce their new slates, will familiarity breed contempt?

How can brands navigate a festive World Cup and capitalise on a big year in sport?

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.