Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.
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With two potential news channels waiting in the wings, Ray Snoddy ponders if Mark Thompson should have been careful what he wished for
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.
ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
Stephen Arnell, a former editorial consultant on BritBox, evaluates whether the streaming service’s new slate of original shows will be enough to cut through an overcrowded SVOD marketplace.
New content from Led by Donkeys exposes the UK media’s failures to confront the lies, avoidances and circumlocutions of ministers, writes Ray Snoddy
In what the TV marketing body has described as “miserable” news, Tess Alps – the founding CEO and current non-executive chair of Thinkbox – is set to retire at the end of 2020.
Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic’s Jonas Olsen. Here’s what needs to change
Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.
TVSquared’s Marlene Grimm looks at three mature TV markets – the US, Australia and the UK – and explains what marketers need to know when investing ad budgets on a global scale.