Dominic Mills gets to grips with the industry’s green agenda before reviewing more Christmas ads
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Ray Snoddy urges subscription on demand services to come in from the cold and help support the need for reliable viewing data
ITV’s CEO, Carolyn McCall has predicted an annual rise in advertising revenues for the final quarter of 2020.
The amount of time “gamers” spend playing games across Samsung TVs in the UK, France, Italy, Germany and Spain has grown by 21% since January this year, according to a new report from Samsung Ads Europe.
What does BARB think of ISBA’s new cross-media measurement initiative, and how will the audience research body’s progress in measuring the viewing of online video affect the future of the project? CEO Justin Sampson explains.
Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.
Following Lord Moore’s decision not to put himself forward for the Chairman’s role, things are finally looking up for the BBC, says Ray Snoddy
Partner content: Now that CTV advertising is shifting towards becoming normal, we need to make sure that we continue to build on the great foundations that have been laid, writes PubMatic’s Ali Shabbir Syed.
Almost a year after it was first announced, ITV’s premium advanced advertising platform, Planet V, has today been formally launched to the market.