Ahead of this week’s Future TV Advertising Forum, BARB’s Paul Smith explains why establishing the right metric for measuring viewing behaviour online is so important.
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As 2015 draws to a close, Sky Media’s Jamie West reflects on TV’s crowning achievements and current challenges – and gives his thoughts on what next will have in store.
The past weekend saw both BBC One and ITV celebrate victories both modest and massive, with each side unleashing an arsenal of well-established crowd pleasers.
Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?
As if there was ever any doubt, Thursday saw its TV schedule overshadowed by one very popular reality competition, with last night’s I’m a Celebrity… Get Me Out of Here! (ITV, 9pm) leaving very little room for the competition.
October was a strong month for the majority of commercial broadcasters, with just Channel 5 recording a notable decline in revenue.
Speaking at a Guardian Live panel debate on Wednesday, the Labour back-bencher and film producer said organisations can only flourish in an “atmosphere of confidence” – something that is quickly diminishing at the BBC.
For the second week in a row BBC One’s Wednesday night draw, the uncomfortable but popular cringe-fest that is The Apprentice (9pm), was knocked off its perch as ITV’s jungle hijinks proved too powerful a draw for some viewers.
Doctor Foster, the return of The Apprentice and some big Rugby World Cup matches dominated October’s TV schedule.
The Culture Secretary can huff and puff with his Charter Review, but some decisions look like they are now being made above him.