A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
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ITV’s July revenues are up 10.2% year-on-year, according to the latest agency estimates.
Social media is causing mental health problems in children and young people – but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.
Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.
ITV has seen a strong performance in the first six months of the year, as World Cup coverage and Love Island has seen viewership numbers skyrocket and total ad revenue grow 2%.
Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.
Channel 4 has announced that just six cities remain in the running for its new National HQ and two Creative Hubs, out of 13 UK cities invited back for the second pitching process.