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Tuesday night once again saw the second series of Happy Valley (9pm) cast a long shadow over its prime time competitors.

Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.

Thursday night saw nearly all of the main broadcaster’s prime time shows come crashing to an end.

Wednesday brought another evening of pageantry, celebrity, glamour and award-dispensing to ITV’s screen.

January was a good month for commercial broadcasters, with no declines recorded across the board.

BBC One scored a successful evening last night, claiming eight spots in Tuesday’s top 10 shows and securing the 9pm slot with Happy Valley.

Up 7.4% year on year, TV advertising managed to outpace total UK market growth of 6.1%.

Monday night brought the return of the epically titled The People v OJ Simpson: American Crime Story as the ‘classy’ BBC Two drama saw the Juice go on the run.

After a bit of a tumultuous start, the third episode of this year’s The Great Sport Relief Bake Off ensured the short-lived show was well and truly back on track.

BBC Three has gone online-only this week, and the Independent newspaper is set to follow suit in March – but let no-one think it is a neat, futuristic thing or anything other than second best.