More Tv articles

There is a “significant mismatch” between industry perceptions of the brand building effectiveness of different media types and what the evidence says, a new report from Ebiquity claims.

After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.

Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.

Videonet editor-in-chief John Moulding reports from the Future TV Advertising Forum Sydney.

TV audience measurement organisation, BARB, has promoted Rhiannon Griffiths to strategic developments director and hired Douglas Whelpdale as its new insights manager.

Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.

ITV’s revenues received a 0.3% boost in January according to the latest agency estimates. Year on year, total revenues increased £70,000 to almost £117m.

Raymond Snoddy has, after many years, cancelled his Sky Premiership subscription. Will you do the same?

Television advertising is giving the UK insurance brand an edge over rivals who do not use the medium, according to its marketing director.

Matthew Pover looks at the latest developments in programmatic linear TV (and he really means good old fashioned, honest-to-goodness linear television).