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The amiable rural excitement of Countryfile (BBC One, 6:45pm) outshined Friday’s soaps and Saturday’s deluge of light entertainment.

“All of the brands in your fridge have been built on wastage,” said ITV’s group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.

Sponsored content: It’s time for TV buyers to demand the same level of performance they’ve come to expect online, writes The Trade Desk’s James Patterson.

Sky Sports Mix, which will launch in the summer, will broadcast some of the biggest sporting events in the world and will be available at no extra cost to all subscribers.

Nokia launches its impressive 3D 360-degree camera in the UK and announces new post-production partnerships to advance the creation of VR experiences.

Thursday brought a fairly underwhelming TV line-up for the nation’s prime time viewers with a mixture of lightweight fare failing to secure significant audiences.

February saw big ratings for 6 Nations rugby, the Brit Awards, spy drama The Night Manager and cop show Happy Valley.

The second series of BBC One’s ultra-grim northern drama, Happy Valley (9pm), came to an end last night in an expectedly bloody, traumatising and bleakly funny fashion.

Monday night saw daring adventurer/jobbing TV presenter Davina McCall take on another audacious challenge as her bizarrely conceived four-part show continued on ITV

Taken on its own, data isn’t a silver bullet, writes Genius Digital’s Giles Cottle – it takes a special type of artist to truly make it work