More Tv articles

There are metaphorical rooms where we store information about brands – and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?

Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.

Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.

It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.

December was a tough month for broadcaster, with only Channel 4 and ITV breakfast seeing television revenues increase year on year

Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.

The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.

Dynamic TV leverages first-party data from Channel 4’s 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.

This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.

Advertising spend in the UK is set to grow 6.1% in 2019 to reach £22.2bn despite expectations of a turbulent year, according to the latest forecasts from Dentsu Aegis Network released today.