Dynamic TV leverages first-party data from Channel 4’s 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
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This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.
Advertising spend in the UK is set to grow 6.1% in 2019 to reach £22.2bn despite expectations of a turbulent year, according to the latest forecasts from Dentsu Aegis Network released today.
Yospace develops advanced technologies for server-side dynamic ad insertion (SSDAI) – a technology that stitches tailored ads into online broadcasts.
After spending most of his career working in digital media, Nick Suckley has reached a striking conclusion about its future.
Channel 4 improved on previous year’s revenue by over 11%, with ITV only showing a slight dip of 0.1% for November 2018
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.