There’s so much to say about Google’s wildly post-modern TV ad, writes Dominic Mills. Plus: A stat to stop you in your tracks, and the earliest-ever sighting of a Christmas ad.
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TV sponsorship delivers value across all brand metrics and drives positive viewer perceptions, a wide-reaching new study shows.
Channel 4 suffered a -11.6% year-on-year drop in revenues in September, according to the latest agency estimates.
VCCP Media’s Simon White wonders whether TV Sponsorship can solve the problems of ad-blocking, brand safety, visibility and ad avoidance all in one neat package.
Following the departure of ITV’s commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.
With Nielsen about to release Netflix ratings estimates – against Netflix’s wishes – Research The Media’s Richard Marks gets to the heart of the controversy.
Strictly Come Dancing ruled the airwaves in September, as the fifteenth series returned to BBC One’s Saturday night autumn line-up.
Facebook’s claim that video advertising delivers half of its sales impact in the first two seconds is the inevitable end game in an absurd pursuit to legitimise shorter time lengths. Videology’s Jayesh Rajdev is not impressed.
As it takes centre stage in new pitches and is wholeheartedly endorsed by WPP, Dominic Mills looks at the implications of addressable TV hitting the mainstream. Plus: A sad farewell to ITV’s Gary Knight…and his amazing shirts.
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.