Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.
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UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.
ITV has seen a strong performance in the first six months of the year, as World Cup coverage and Love Island has seen viewership numbers skyrocket and total ad revenue grow 2%.
Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
Justin Sampson looks at how BARB has measured the different ways people have been watching TV this summer.
Channel 4 has announced that just six cities remain in the running for its new National HQ and two Creative Hubs, out of 13 UK cities invited back for the second pitching process.
It’s sad that Sam Chisholm, the man who helped create the modern Sky, never got to hear the outcome of the great corporate media battle over what was once his baby, writes Raymond Snoddy. Plus: a dip in fortunes for Netflix.
>Commercial TV’s Contract Rights Renewal is outmoded and must change, writes Bob Wootton. Here’s what needs to happen.
In case you hadn’t noticed, the FIFA World Cup has just taken place and that means the commercial breaks have been overflowing with car ads. John Lowery rates their performances.
TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.