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Critics argue that today’s ads fail to hold up against the charm and creativity of classic ads from past decades – but that’s a mirage.

Channel 4 has today announced which cities and regions remain in the running for its new National HQ and two Creative Hubs, as the broadcaster looks to increase its spend across the UK in order to boost regional economies.

ITV reported a -13% decrease in year-on-year revenues in April, according to the latest agency estimates. The broadcaster’s total revenues decreased by £15.5m to £103m.

ITV is considering buying half of UKTV in a £1bn joint venture with the BBC, as British television broadcasters continue to build defense strategies against the rapidly growing power of online streaming services.

A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.

The BBC, Channel 4 and ITV have entered into early discussions about the possibility of joining forces against rivals Netflix and Amazon, in what experts have branded a positive move for the media industry.

In an exclusive extract from BARB’s Viewing Report 2018, Deloitte’s Ed Shedd examines the evolution of video measurement.

A year into the role Sir David Clementi seems to be a safe pair of hands who has mastered his complex and ever-changing brief, writes Ray Snoddy – but the future still offers major challenges.

UK broadcasters reported an excellent month with strong revenue growth across the board according to the latest agency estimates.

The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.