More Tv articles

Broadcasters are all forging partnerships with Facebook, Apple, Amazon, Netflix and Google…but is the industry deluding itself?

The partnership covers both targeted linear and video on demand TV advertising and details of the roll-out were revealed at the Connected TV World Summit in London.

This week Apple announced the launch of its own TV streaming service – here, industry bosses share what they think of the news and what it could mean for the future of online video.

The Global TV Group, founded in 2013, is an informal grouping of TV broadcasters, sales houses and trade bodies in Europe, the USA, Canada, Australia and Latin America. To date it consists of 14 industry associations.

According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.

From the changing types of advertiser using it, to the new competition threatening its existence, Dominic Mills charts the evolution of commercial television.

Further efforts from media owners to work collaboratively with one another may create more problems than it solves, PHD Media’s chief strategy officer has said this week.

Adland bosses from the media owner, agency and client side have agreed this week that the industry is suffering the effects of “terrible” briefs, leading to low quality work, frustration and wasted time.

Online businesses remained TV’s biggest investors, with 2018 data from Nielsen revealing that brands such as Google, Just Eat and Trivago collectively invested a total of £760 million in TV, 7% more than in 2017.

BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.