Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
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In a wide-ranging interview at Mediatel’s Future TV Advertising Forum, television bosses outlined the challenges and opportunities they face – and their strategies for growth.
The bosses of the UK’s largest commercial broadcasters have renewed their criticism of the inequality between regulatory oversight on TV compared to social media, with ITV’s CEO branding Iceland’s Christmas ad ban “ludicrous.”
Like all of us, the media must think beyond the short-term and start playing a bigger role in the fight against climate change, writes Raymond Snoddy
In her new role, Carley will lead the association’s TV & Video strategy, helping to drive industry change on key advertiser issues within the TV, video and wider media landscape.
Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.
The best option would be to introduce means testing so that the elderly who really need a free licence fee get it, writes Ray Snoddy
As Channel 4 packs its bags and ventures out of the London bubble, ITV explains the benefits of expanding out into the regions
Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.