Sky Media’s deputy MD Jamie West said running campaigns via Sky AdVance – which allows advertisers to connect journeys across screens – had increased click-through rates by as much as 60% for some brands.
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GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.
ITV just can’t help itself, writes Raymond Snoddy – entertainment always takes priority over serious peak-time news programmes.
Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds – how can newspapers conjure the same trick, asks Raymond Snoddy.
As we enter a generation of people that have never paid for TV, Ericsson’s Simon Frost looks at how pay-TV providers can win back eyeballs.
A couple of weeks ago, Thinkbox was caught spooning with Google. After a year when we didn’t always see eye to eye, we found ourselves nuzzling the nape of the global tech behemoth’s downy neck…
Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced – with the ability to click-to-buy the products.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
It is the broadcaster’s first consecutive year of profitability in its 20-year history.
View the latest revenue figures for the UK’s commercial broadcast market.