Ignore the doom-mongers, writes Ebiquity’s Dr Nick Pugh – here are five reasons why TV is in rude health.
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Confirming that ‘Project Dovetail’ has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday – scuppering Rupert Murdoch’s long-held plans to take full control of the broadcaster.
Many believe UK broadcasters and their production arms should do business with the the big American tech companies – but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.
A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
ITV’s July revenues are up 10.2% year-on-year, according to the latest agency estimates.
Social media is causing mental health problems in children and young people – but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.
Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.