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Following a tough month in June, July was also witness to some declines in TV revenues, although not quite as severe.

Channel 4’s debut episode of The Great British Bake Off drew in an average audience of 5.8 million on Wednesday (29 August) and a 27% share, according to BARB overnight figures.

It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world’s top sports.

June witnessed some serious declines in TV ad revenues, with ITV hardest hit.

It is the first tenure-based loyalty programme in the UK TV and broadband sector.

The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills – even if sharing devalues its currency.

The One Love Manchester concert, Britain’s Got Talent final, the return of Poldark and The Real Full Monty were among the most watched programmes in June.

For the 12 months to the end of June 2017, UK profit fell from £1.5 billion the previous year to £1.29 billion.

Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter’s 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.

Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.