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Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009

Consumers are willing to pay for mobile television content, with results from Nokia’s commercial TV pilots in Helsinki showing that 41% of participants would purchase mobile TV services, with over half believing that the technology would be popular. According to the pilot results, users wanted to watch familiar program offerings as well as new mobile… Continue reading Consumers Predict Mobile TV To Enjoy Popularity

Consumer knowledge of personal video recorders (PVRs) is increasing, with 88% of US adults aware of the technology, up from 74% in 2004, according to a survey from the Leichtman Group. A similar study from Find/SVP shows that PVR penetration in the US is around 15%, with time shifting the most commonly sited benefit of… Continue reading Consumer Awareness of PVRs Growing

Britain’s terrestrial broadcasters saw a disappointing July overall, with all but BBC2 and Five seeing their viewing share decline. Channel 4 was the worst hit in both the All Homes and Digital Homes universes, with percentage point declines of 1.88 and 1.18 respectively.All ViewingChannel 4 saw the largest downturn in viewing share during July, with… Continue reading Television Viewing Round-Up – July 2005

Advertiser funded programming (AFP) was put under scrutiny this weekend, as the Edinburgh International TV Festival sought to shed light on the relatively new industry, and its implications for broadcasters and advertisers alike.Claire Heys, head of commercial partnerships at Flextech/UKTV explained the predicament facing broadcasters willing to commission AFP, stating: “It’s not easy to make… Continue reading MGEITF 2005: TV Set For More Advertiser Funded Programming

The Edinburgh International TV Festival was given a roasting on Saturday by international businessman and star of BBC Two’s Dragon’s Den, Doug Richard, who claimed the industry was lacking in its approach to new technology.The outspoken American admitted his lack of knowledge concerning the workings of the television industry, but said that his 20 years… Continue reading MGETIF 2005: TV Tech Given A Roasting In The Dragon’s Den

Mobile television is becoming an increasing part of the media mix, offering new channels and potential advertising revenues to canny marketers. Speaking at the Edinburgh TV Festival, a panel of industry experts from the main operators outlined the benefits and explained what their companies were doing in order to cash in on this new technology.… Continue reading MGEITF 2005: Mobile TV Hits the UK Media Mix

There is always a smattering of celebrity at the Edinburgh TV Festival, although this year saw the topic dominate several discussion sessions, with one in particular dedicated to dissecting the genre of celebrity-orientated TV.Chaired by Boyd Hilton, editor of celebrity magazine, Heat, the C Word session also played host to Big Brother winner Jade Goody,… Continue reading MGEITF 2005: Celebrity Under Scrutiny At Edinburgh Festival

Speaking at the Edinburgh International TV Festival, Jill Offman, senior vice president and channel director of Discovery UK, revealed that most of the new shows being filmed for the channel were being made in high definition TV (HDTV), in order to keep up with the technological advances in the television market place. In an increasingly… Continue reading MGEITF 2005: Programme Makers Look To HDTV

BBC director general Mark Thompson lifted the lid on the Corporation’s latest TV technology at the Edinburgh International TV Festival, announcing details of MyBBCPlayer, a new online service allowing viewers to legally download seven days of TV programmes.Delivering one of the most anticipated addresses of the Festival, Thompson stated: “This will be the decade of… Continue reading MGEITF 2005: Thompson Announces On Demand Programming From BBC