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US local television revenues were essentially flat in the first half of the year, rising by just 0.2%, according to the latest figures from the Television Bureau of Advertising (TVB). The second quarter, which showed no growth, was slightly weaker than the first, which rose by 0.3% (see US Broadcast TV Sees Flat Revenues In… Continue reading US Television Revenues Nudge Up 2.1% In H1

The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR. The report says that as of mid-2003, almost 4 million cable TV subscribers were regularly using the service to watch films, packaged… Continue reading Video On-Demand Gathering Pace, Says InStat

The second half of 2003 promises to be as difficult for ITV as the first, with the increase in audience numbers failing to halt a slide in revenues. The network also faces mounting competition from terrestrial and multichannel rivals and hopes are being pinned on the proposed merger of Carlton and Granada to deliver a… Continue reading INSIGHTanalysis: ITV Treads Water In Difficult Seas

With telecoms firms and IPTV providers stepping up their efforts to deploy video services, IP/DSL set top boxes are set to move from being niche products to become mass-produced devices. A new report from InStat/MDR claims that while cost is a barrier to takeup of of IP/DSL units, ASPs are declining every year. Increased shipments… Continue reading IP/DSL Set Top Boxes Here To Stay, Says InStat/MDR

Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005

A recent poll from Horowitz Associates has found that one quarter of urban TV homes in the US get digital cable and there is potential for significant growth despite the competition in the multichannel market. As part of State of Broadband Urban Markets IV, a survey of 2,000 consumers and around 50 cable operators in… Continue reading Urban TV Audiences Willing To Go Digital

Lower retail prices and the increase in digital content are set to boost demand for integrated digital televisions (iDTVs) and high-definition TVs (HDTVs), according to a new report from IMS Research. Consumer take-up of iDTVs, which are capable of receiving digital programming without a separate set-top box, has had a slow start, says IMS. High… Continue reading Demand For Integrated Digital TV Sets To Rise, Says IMS

ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September. Commentators are talking of a continued cautiousness in the advertising market partly as… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley

The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic

Multichannel television commanded a greater share of viewing than ITV1 in Q2 for the first time in a quarterly period, according to the latest IPA Trends In Television report. The figures show that multichannel stations took a 23.9% share of all viewing across Q2, whilst ITV1 dipped to 23.6% – its lowest figure on the… Continue reading Multichannel Passes ITV1 In Q2 Share Of Viewing