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Niche digital channel Motors TV has secured the pan-European TV broadcast rights for the Le Mans 24-hour motor race in 2006 and 2007, providing a boost to the channel, which will run a week of programming to celebrate the event this year.The channel’s coverage will begin on 12 June, culminating in the race itself on… Continue reading Motors TV To Drive Audiences Up With Le Mans

ITV Sales has secured insurance firm Swiftcover as the new sponsor of its Formula 1 coverage, providing branding across on air programming and the broadcaster’s associated internet site.Negotiated by Mark Rosenegk, controller of sponsorship and branded content at ITV Sales, and Andy Thornes, TV director at Initiative Media, the deal will see Swiftcover sponsor race… Continue reading ITV Signs Insurance Firm For F1 Sponsorship

February saw all terrestrial broadcasters suffer a fall in revenue year on year, with ITV1 faring worst, facing its second consecutive month of substantial decreases. The broadcaster saw its revenue fall by 11.4% year on year, down £15 million on the previous year.Channel 4 and Five both saw their revenue fall, with Channel 4 losing… Continue reading TV Market Round-Up – February 2006

Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005

February saw a similar pattern played out in both digital homes and all TV homes, with BBC One, ITV1 and Five all losing viewing share year on year.Conversely, BBC Two and Channel 4 both saw slight increases, whilst satellite viewing continued to grow.All ViewingITV1’s concerns continued in February as viewing share fell by 2.1% points… Continue reading Television Viewing Round-Up – February 2006

Mobile telephone operators must focus on developing content if they are to profit from mobile television, with a new report from Informa Telecoms and Media saying that if telecomms players do not get their content strategies right, mobile users will not be interested in mobile TV. Informa claim that mobile television content must be compelling… Continue reading Mobile Phone Operators Focus On Content To Push Mobile TV

The current generation of video formats on mobile telephones looks likely to be displaced by the arrival of new mobile platforms supporting higher screen definition and the ability of mobiles to drive TV screens. According to a new report from Rethink Research Associates, mobile handsets will assume the role of a portable personal video recorder… Continue reading Mobile Phones Shifting Into Handheld PVRs

Personal video recorder (PVR) subscribers are forecast to reach 34 million by 2010, up from an estimated 11.4 million at the end of 2005. According Magna Global, PVR subscriptions will reach 17.4 million at the end of 2006, with the interpublic group claiming that currently, PVRs are present in 11.7% of TV households in the… Continue reading PVR Subscribers To Reach 34 Million By 2010

Formula 1 mogul Eddie Jordan is mentoring eight car criminals as part of a new Five series, with the programme seeing Jordan giving expert coaching in motoring and mechanical skills in a bid to keep them out of trouble.The five, hour-long, programmes will see the boys forced to confront the impact of their crimes. As… Continue reading Jordan Mentors Criminals In New Five Series

Video-on-Demand (VoD) is expected to reach 66 million US households by the end of 2010, according to revised predictions from Magna Global. Magna reveals that VoD enjoyed a 21% penetration rate at the end of 2005, with advertising revenues for the medium estimated to be around $50 million across the industry in the US. Despite… Continue reading VoD To Reach 66 Million US Households By 2010