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Ofcom has appointed advisers LEK to carry out a detailed review of Channel 4’s finances, whilst the regulator will itself carry out a review of the group’s delivery of its public service broadcasting remit.Ofcom says that this will include understanding how the Channel 4 group defines and implements its remit, and identifying relevant performance indicators… Continue reading Ofcom Appoints Advisers For Review Of Channel 4 Finances

Betting and gaming group bet365 is to sponsor men’s entertainment channel Bravo’s exclusive live coverage of Football Italia‘s Serie A league as part of the Flextech-owned channel’s new Autumn line-up.The deal, in excess of six figures, was negotiated between Dale Micklewright of ids and Ryan Illingworth of The Media Advisors, and will see the partnership… Continue reading Bet365 To Sponsor Bravo’s Italian Football

MEC MediaLab, Mediaedge:cia’s consumer insight and ROI division, has undertaken research to determine product placement’s benefit to consumers and brand-owners. MediaLab says that although product placement is currently prohibited on UK television under European Union legislation, the situation could be about to change. The EU is currently reviewing its policy in this area. Consequently, Ofcom… Continue reading TV Viewers Could See Product Placement As Positive Move

By the end of the year 40% of European homes will have digital TV, according to the new Western European TV report from Informa Telecoms and Media. The report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a 75% penetration… Continue reading Digital TV To Reach 40% Of West European Homes By End Of Year

Greene King is to sponsor Ant and Dec’s Saturday Night Takeaway in a £1 million sponsorship deal, a first for a UK pub company.The deal centres on Greene King’s sponsorship of the latest series of Ant and Dec’s Saturday Night Takeaway, with 80 seconds airtime in prime time slots, as well as additional exposure on… Continue reading Greene King Sponsors Ant And Dec In £1 Million Deal

Lego has signed a deal with ITV that will see the toy manufacturer sponsor CiTV programming from Mondays to Saturdays in the run up to Christmas, as well as activity on the CiTV website designed to maximise awareness for the breadth of the LEGO brand portfolio.The deal was negotiated by Krane Jeffery at Carat Sponsorship… Continue reading Lego To Sponsor CiTV In Run Up To Christmas

July proved to be a torrid month for the terrestrial broadcasters, particularly for ITV1 which saw its revenues plummet by 27.4% year on year, even considering that July saw the conclusion to the World Cup followed by the second series of Love Island.With revenues of just £85 million, and now a departing chief executive (see… Continue reading TV Market Round-Up – July 2006

Luke Johnson, chairman of Channel 4, has rejected the criticism that Charles Allen launched on the broadcaster in his MacTaggart lecture, insisting that Channel 4 had fulfilled its public service remit.In a session at the MGEITF this weekend, scheduled after the outgoing ITV chief had suggested C4 needed an overhaul, Johnson suggested ITV stop concerning… Continue reading MGEITF 2006: Channel 4 Boss Rejects Allen’s MacTaggart Criticism

New media rights and the exploitation of new platforms are hugely important aspects of the ongoing digital revolution in television and the subject was up for discussion at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The subjects were debated across Saturday morning in two seperate sessions, which brought together some of the most powerful individuals… Continue reading MGEITF 2006: New Media Platforms Will Not Destroy Old Media

As we enter the digital age, ratings will become less important to the nation’s main broadcasters, so said Peter Fincham, BBC One controller, at the weekend’s MediaGuardian Edinburgh International Television Festival (MGEITF).The man charged with overseeing a multi-million pound budget and handling some of the biggest names in television was bullish about the channel’s future,… Continue reading MGEITF 2006: Ratings Measures To Lose Impact In Digital Age