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Television advertising expenditure in Western Europe grew by just 0.3% in real terms in 2005, with growth forecast to rise by 2.2% in 2006, according to ZenithOptimedia’s latest Television in Western Europe to 2014 report. Pay-TV is shown to be performing well, with revenues continuing to grow strongly, exceeding ad expenditure for the first time… Continue reading TV Adspend In Western Europe To Increase By 2.2% In 2006

ITV has announced its sponsorship partners for the 2006 FIFA World Cup, with beer brand Budweiser and EDF Energy receiving joint broadcast coverage throughout the tournament.The broadcaster’s coverage, which begins in June, will also see the two sponsors share online and interactive coverage, with iTV elements offered as part of the package for the first… Continue reading Budweiser And EDF Energy To Sponsor ITV World Cup

Some key European markets may find it hard to comply with the government imposed analogue switchover date, with a new report from Screen Digest finding that some countries target switch-off dates may be too ambitious to meet. Although Germany appears to face the biggest challenge out of all European countries in meeting its 2008 switch-over… Continue reading Key European Markets Find Switchover Date Hard

Media regulator Ofcom looks set to allow sponsorship of whole radio and TV channels, with proposals to allow branding across any broadcaster not carrying news or current affairs programmes.The proposals form part of a consultation by Ofcom, with the broadcast regulator claiming it had seen positive reactions from viewers in research into possible future funding… Continue reading Ofcom Proposes Relaxed Broadcast Sponsorship

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”. Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000… Continue reading New Research Reveals Power Of The Pink Pound

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%

Channel 4 has extended its online video content with the launch of Movie Rush, and online film review programme, available weekly from the broadcaster’s website.The web-based programme, sponsored by Stella Artois, runs for 10 minutes through Channel 4’s online Video Player, offering content separated into four ‘chapters’ with related information displayed on screen next to… Continue reading Channel 4 Launches First Online Film Programming

The consumer household is increasingly becoming enveloped in the digital arena. Advances in technology and cost cutting incentives from device vendors are enabling consumers to embrace this new form of media and transform their home into a digital haven. A wealth of new technologies are saturating the broadcast market place, with personal video recorders (PVRs),… Continue reading The Digital Home

The UK television and print sectors are expected to enjoy “mild growth” over 2006, according to the latest forecasts from consulting experts Billetts Media. The report claims that revenues for ITV have continued to decline, with the broadcaster expected to be facing £150 million in revenue deficit. Billetts attributes the broadcasters decline in revenue to… Continue reading Billetts Forecasts Mild Growth In UK TV And Print Media

Gaming is increasing in popularity within the older generation, with a new study from Peter D.Hart Research Associates showing that 35% of US parents play computer or video games. Although one-fifth of parents surveyed were found to play games on consoles, computer gaming was found to be more prevalent, with 34% of the 35% gaming… Continue reading Gaming Increases In Older Generation