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In the next five years the TV audience will take a far more pro-active role in the content that is shown, with advertisers having to adjust their revenue models to keep up with the changes in the industry, according to predictions outlined by ITV at the Broadcast Live conference. Jeff Henry, chief executive officer of… Continue reading Pro-Active Audiences To Affect Advertising Models

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

Mobile TV broadcast subscribers worldwide will reach 102 million by the end of 2010, a giant leap from 3.4 million in 2006, according to reports by In-Stat. Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV… Continue reading Mobile TV To Reach 102 Million Subscribers By 2010

A new report from Research and Markets says that the global digital media market is on the verge of massive changes owing to the convergence of telecoms, media and IT, with the changes driven by new developments in broadband technology and consumer electronics. The report forecasts that video streaming technology will be mainstream and fully… Continue reading Digital Media On The Verge Of Huge Changes

The nation’s terrestrial broadcasters put in a disappointing performance during May in all viewing homes, with all but Channel 4 suffering a downturn in viewing share year on year, although the picture was slightly different in digital homes.Multichannel broadcasters continued to increase their audience share in all viewing homes meanwhile, capitalising on the increasing proliferation… Continue reading Television Viewing Round-Up – May 2006

Freeview could be set to overtake satellite by the end of the year, if it continues its current rate of growth.The service currently reaches 27.3% of all households, with satellite reaching 31.5%. Digital terrestrial recorded a year-on-year increase of 8.3% in market share, with digital satellite recording a 2% increase, according to the Trends in… Continue reading Freeview Could Overtake Satellite By End Of Year

By 2010 there will be 34 million digital video recorder (DVR) subscribers (29.5% of households) in the US, up from 13.5 million (12.3% of TV households) at the end of the first quarter of 2006 and 18 million (16.4% of TV households) at the end of 2006, according to a new study released by Magna… Continue reading US VOD And DVR Households To Increase By 2010

MediaTel.co.uk has launched a World Cup Media Centre to bring subscribers the most up-to-date media data and analysis from this summers’ biggest sporting event.Working in conjunction with Nielsen//NetRatings, TNS Infosys Exec and Xtreme Information, MediaTel.co.uk will be providing its 140 subscribing companies with the latest daily analysis, with key reports including; TV overnights for ABC1… Continue reading MediaTel.co.uk Launches World Cup Media Centre

Bounty is to sponsor Love Island when it returns this summer, bringing with it more sun, sea, sand and celebrities to ITV1.Ten single celebrities will be staying in a paradise location, attempting to prove themselves the biggest lovebirds in showbusiness.ITV2 will also be getting in on the fun, with Love Island…Aftersun where viewers get a… Continue reading Bounty To Sponsor Love Island

Nuts, the weekly men’s magazine published by IPC, is sponsoring UKTV G2’s Football Fanatics World Cup programming, which kicks off today.The four-week deal sees Nuts sponsor around 60 hours of UKTV G2’s football programming with 480 x 10 second sponsorship credits. The deal also means that the Nuts and Loaded websites will feature online support… Continue reading UKTV G2 Goes Football Nuts