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Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years

Titan Outdoor will switch its news content on its national ‘Transvision’ digital outdoor network of screens from the BBC to Sky News, giving Sky News an additional audience of around three million people each week.The BBC has broadcast on the Outdoor company’s 17 huge screens in Network Rail termini across the UK since 2003, and… Continue reading Titan Outdoor Swaps BBC For Sky News

The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings

Primetime viewing for mobile video in the US is in the afternoon and early evening, according to new research from Telephia. According to Telephia’s Mobile Video Diary report, 30% of mobile video users watch mobile TV and video clips on their mobile phones between noon and 4pm, and 31% watch during the early evening hours… Continue reading US Mobile Video Viewed Most In Daytime

Network based personal video recording (nPVR) could radically change pricing metrics, advertising, and content distribution on video networks, according to a new report from ABI Research. The report says that once nPVR is proven and content providers sign on, it will help to fuel the overall personal video recording (PVR) market, which it forecasts to… Continue reading Network PVR Could Fuel Overall PVR Market

US Consumers are increasingly relying on non-traditional platforms for entertainment, news, shopping, and other activities, according to a new report from Universal McCann. The study The New ‘Digital Divide’, How the New Generation of Digital Consumers are Transforming Mass Communication, reveals that technology is the source of a current generation gap, with a younger segment… Continue reading US Consumers Relying On Non-Traditional Entertainment Platforms

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

Just over half (52%) of Britons using the internet believe online and digital technology makes their life easier, although half (50%) say that they cannot keep up with the rapid progress, according to new research from Nielsen/NetRatings. The research shows that although 42% know what podcasting is, a third (35%) have heard of it but… Continue reading Digital Consumers Revealed In New Research

Digital television has reached over 70% of households in the UK, although most sales of Freeview boxes are for homes which have already gone digital, according to a new report from Ofcom. Ofcom says that during the three months to June, the proportion of households in the UK which receive digital television services on their… Continue reading Digital TV In 70% Of Homes