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October saw viewing shares fall year on year across most terrestrial channels, with BBC One and ITV1 both seeing dips of over 1 percentage point.In digital homes, viewing shares remained relatively static year on year, with BBC Two seeing the greatest change, with an increase of 0.8 percentage points.All ViewingITV1 saw its viewing share fall… Continue reading Television Viewing Round-Up – October 2006

More than 70% of UK television households, almost 18 million, are watching digital television on at least one set in the home, according to new research released by communications watchdog Ofcom. The report entitled ‘The Consumer Experience’, also found that 26% of British homes have bought digital terrestrial television receivers, more than twice as many… Continue reading Almost 18 Million UK Households Have Digital TV

More people in the US will watch more TV and video content in the future, not less, according to a new report from eMarketer. The US DVD and VOD Usage report explores the ways viewers watch television and states that viewers will consume content in a variety of different ways in the future, for example… Continue reading US Viewers Will Watch More TV And Video Content

The percentage of households with HDTV equipment had increased from 2% in February to 6% in July, an installed base of just over 1 million, according to a new report from Continental Research. Continental Research’s Autumn 2006 Digital TV Report says that over 1 million people already have HDTV-enabled TV sets, with another 3.5 million… Continue reading HDTV Households Increase To Over 1 Million

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and carried out by the London School of Economics (LSE). The report, titled This Box Was Made For Walking, predicts that the introduction and adoption of mobile TV will ultimately give way to a more personal… Continue reading Personalisation And Interactivity Key Drivers of Mobile TV

Ofcom is today expected to announce its decision on the potential restrictions on junk food advertising aimed at children, with broadcasters and advertisers waiting nervously for the regulator’s decision.Some in the media believe that the length of time Ofcom has taken to come to a decision (the consultation process was closed at the end of… Continue reading Ofcom Set To Reveal Junk Ads Decision Today

A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement

Cadbury is to end its £10 million a year sponsorship deal with Coronation Street after 10 years, saying that it wants to look at new opportunities for the brand.According to reports in the trade press, Cadbury’s current two year deal with Coronation Street runs out at the end of 2007, although the confectionary giant has… Continue reading Cadbury To End Coronation Street Sponsorship Deal

In the first half of 2006 there were nearly 26.2 million VOD capable homes, according to new a new report from Kagen Research. This equates to 86% of the 30.4 million digital cable homes in the US, says Kagen in its Video On Demand: A Strategic and Economic Analysis report. According to the report, growth… Continue reading US VOD Capable Homes Reach 26.2 Million

The top 10 advertisers in the UK cut their spending on television by 11% year on year in the third quarter of 2006, according to new figures from Nielsen Media Research. TV expenditure is £857 million this year, down 8.9% from £941 million in Q3 last year, whilst spending by the top 10 advertisers is… Continue reading Top 10 UK Advertisers Cut TV Spending