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Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world. The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake

Student TV network, SUBtv, has signed a year-long sponsorship deal with Titan Poker, extending its gambling credentials and creating a bespoke, student-facing poker site where SUBtv will arrange online tournaments.The promotional activity builds on SUBtv’s highly successful promotion of US-based PokerStars.com through its network earlier this year, which saw nearly 800 players from 60 universities… Continue reading SUBtv Extends Poker Events With Branded Tournament

Channel 4 saw revenues increase dramatically during August, with a 9% increase year on year pushing the broadcaster’s total to £47 million.Next month sees Channel 4 launch its second digital entertainment channel, with More4 offering viewers access to current affairs, documentary and drama, cheekily billed as an “adult entertainment” offering (see October Launch To Bring… Continue reading TV Market Round-Up – August 2005

Watching TV will never be the same again if telecoms giant BT has its way, with the company developing new technology to allow customers build to their own television channels, filled with content such as home movies, photo collections and community-based content.The new venture, originally developed by French telecoms manufacturer Alcatel, is dubbed My Own… Continue reading BT Plans To Revolutionise TV With Personal Channels

Internet protocol television (IPTV) is expected to enjoy a massive surge in growth in China, with the 2008 Olympic games representing a strong trigger for initial uptake of the medium within the region. According to high tech market research firm In-Stat, IPTV subscribers in China will reach about 18 million by 2010, up from around… Continue reading Olympics To Boost China’s IPTV Market

Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned

New statistics from market intelligence firm Juniper Research predict worldwide mobile television revenues to increase rapidly before the end of the decade, peaking at $7.6 billion in 2010, up from an estimated $136 million this year. The explosive rise is expected with the development of new mobile TV services around the world, based on the… Continue reading Mobile TV Set For Massive Revenue Growth

The nation’s terrestrial television broadcasters saw mixed performances during August, with both the BBC and ITV suffering decreases in viewing share year on year, while Channel 4 and Five managed to increase their totals in the face of an otherwise depressed terrestrial landscape.All ViewingAmongst the nation’s terrestrial stations, Channel 4 saw the largest increase in… Continue reading Television Viewing Round-Up – August 2005

Television viewing figures have continued to fall for the third quarter in a row, with average daily hours of viewing across all TV down to 3.45 hours, compared to 3.50 hours compared to the same quarter in 2004, according to the latest IPA Trends in TV report. The IPA showed that the second quarter of… Continue reading TV Viewing Figures Continue To Slide

Freeview penetration is predicted to overtake BSkyB as the UK’s leading digital television platform by 2010, with research from media consultancy Spectrum Strategy forecasting the platform to enjoy a healthy performance over the coming years. The latest figures for digital adoption in the UK, published by Ofcom yesterday, reveal that 63% of UK households have… Continue reading Freeview To Overtake Sky By 2010