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A new study claims that 87% of children would like to watch television on their mobile phones. The research, from Quaestor, was carried out on children aged 10-12. Quaestor said that there were differences between genders with regards to preferences for potential content, with sport more popular amongst boys and soaps more popular with girls.… Continue reading Almost 90% of Children Want Mobile TV

Speaking at last night’s RTS evening meeting on “Digital Switchover – Making It Happen”, Ford Ennals, chief executive of digital TV implementation body Digital UK, stated that the analogue switch-off timetable is going to schedule. Following a recent Digital UK TV campaign, awareness of the imminent switchover has improved considerably, lifting from 60% national awareness… Continue reading UK Digital TV Transition On Track

Four in ten (39%) broadband users are confused by the term IPTV (internet protocol television), according to new a survey carried out by uSwitch.com. The survey also showed that silver surfers have a high level of knowledge. The over 50s have a greater awareness of IPTV than the 18-to-29 age group. One third of respondents… Continue reading 39% Of Broadband Users Confused By The Term IPTV

Video-on-demand (VoD) is expected to be the chief money maker among different IPTV applications, according to a new survey from Accenture, in association with the Economist Intelligence Unit. Accenture and the Economist Intelligence Unit carried out a survey of 302 executives of telecom, broadcasting and media firms that are involved with or close to the… Continue reading Video-On-Demand Predicted To Be IPTV Revenue Generator

The UK lags behind the rest of Europe in broadband application awareness and adoption, according to new research from Motorola. The research reveals that France and Germany lead awareness of VoIP, Italy and Spain lead on video calling, downloading content and desire for Fixed Mobile Convergence. 2,500 respondents were surveyed across, France, Germany, Italy, Spain… Continue reading UK Lags Behind Rest Of Europe In Broadband Awareness And Adoption.

This year’s MediaGuardian Edinburgh International Television Festival could be the last to focus solely on TV, according to Alison Sharman, 2006 advisory chair and ITV director of factual and daytime, who reflected on the festival’s possible direction for the future at the event’s launch this morning.With the dramatic and rapid evolution of broadcast that is… Continue reading MediaGuardian TV Festival Could Have Future Focus On All Media

ITV Sales has today announced that Clerical Medical, the pensions and investments provider, is to sponsor a package of prime-time dramas on ITV’s family of channels in a deal worth around £2 million.The deal covers the new series of Life Begins this autumn on ITV1, Where The Heart Is, new drama Jane Hall on ITV1… Continue reading Clerical Medical in £2 million ITV Sponsorship Deal

In the US, in-car passenger entertainment is expected to take off in the coming years, with industry analyst Frost & Sullivan projecting that by 2011 more than three million vehicles will be equipped with mobile satellite TV systems. These figures come as passenger entertainment really takes off in the States. According to JD Power and… Continue reading In-Car Media And Satellite Radio To Take Off In US

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School. The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group. The… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers