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The growth of online video advertising poses less of a threat to traditional TV advertisers than originally thought, according to a new report by online analyst eMarketer. According to David Hallerman, senior Analyst at eMarketer and author of the company’s Online Video Advertising report, internet video represents a “common ground for the two media” rather… Continue reading Online Video To Compliment TV As Demand Grows

One-third of homes worldwide will be video-on-demand (VoD) enabled by 2010, generating $10.7 billion in revenues and North America and Europe are forecast to account for 86% of global on-demand revenues in 2010, with North America leading the way with a 44% share. According to a new report from Informa Telecoms and Media, by the… Continue reading VoD To Reach One Third Of Homes Worldwide By 2010

Share of viewing for non-terrestrial channels is now over 30% for the for the first time, with 60% of households having digital television in various forms, according to the Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Viewing Report. Figures for the third quarter of 2005 show that digital TV reception remains the… Continue reading Multi-Channel TV Viewing Share Hits 30%

Internet protocol television (IPTV) is increasing its presence in Europe, with the technology forecast to enjoy significant growth rates over the next five years, resulting in it having a significant impact on most European Pay TV markets. According to new research from Screen Digest, in the first six months of 2005 the number of subscribers… Continue reading IPTV To Have Significant Impact On European Markets

Gaming industry revenues are forecast to total $35.3 billion by the end of 2005, a 5.3% rise from 2004 and are expected to increase significantly through 2010, when the market is estimated to be worth $51.3 billion, according to Informa Telecoms and Media. This strong performance is due to increased competitiveness from gaming providers, with… Continue reading Gaming Revenues To Rise 5.3% In 2005

Reports this morning have claimed Sky Media is attempting to boost the advertising share of its channel portfolio by denying access to the forthcoming Skyview research programme, unless media agencies shift their budgets away from ITV1.The allegations, made by MediaWeek, state that Sky Media has told media agencies that access to the results of the… Continue reading Sky Looks For Increased Revenues From Research Lever

The video on demand (VoD) industry could be worth up to $5 billion a year to broadcast television networks, with David Poltract, executive vice president of research and planning for CBS, claiming that he sees “significant potential and little downside in an on-demand world.” Speaking at the recent EPM Entertainment Marketing Conference in America, Poltract… Continue reading VOD Industry To Make $5 Billion A Year

Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover. The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the… Continue reading Consumer Costs Of Digital Switchover To Hit £572 Million

Increasing amounts of adults are using other media to access television, with new research from Continental Research revealing that around two million adults have watched TV through their mobile phone, with another one million claiming they want to. In a survey of 2,135 adults over 10% were found to have watched TV via the internet,… Continue reading Consumers Look To Different Media To Watch TV

The cable television industry is increasingly relying on cable modem services and digital video services, with a new report from In-Stat projecting the total number of world-wide digital cable television subscribers to rise to over 108 million by the end of 2009, up from the current 44 million. The high-tech market research firm also forecasts… Continue reading Cable TV Sector Pushed Forward By Digital Market