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UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006

UK consumers have demonstrated a high level of interest in a commercial mobile TV service, with the interim results from the Oxford Mobile TV trial showing that 83% of triallists are satisfied with the end-to-end service provided. Findings from the trial, a partnership between Arqiva and O2, reveal that the 375 triallists chose to access… Continue reading UK Consumers Keen For Mobile TV

The internet is forecast to become just as strong an advertising medium, if not stronger, than television, with a new report from Borrell Associates claiming the internet looks set to become a significant local as well as national advertising medium that will reach a par with TV, newspapers and direct mail advertising shares. According to… Continue reading Internet Adspend Forecast To Overtake TV

US analyst eMarketer has made a series of predictions for the advertising and media industry in 2006, signalling seven trends that will rocket to the forefront of the arena. The internet yet again looks set to dominate the media world, with 5.4% of all US adspend forecast to be devoted to online advertising, marking the… Continue reading Top Trends Forecast For 2006

November saw all terrestrial broadcasters suffer a fall in viewing share in all TV homes year on year, losing viewers to multichannel offerings.Similar falls were true in digital homes, with BBC1 the only exception. It managed to increase its share in digital homes by 0.9% year on year.All ViewingITV1’s viewing share fell 0.7% points year… Continue reading Television Viewing Round-Up – November 2005

ITV has retained chocolate giant Cadbury as the exclusive sponsor of prime-time soap, Coronation Street, guaranteeing the confectioner’s coverage for a further two years in a deal worth £10 million per year.The deal sees Cadbury retain the Coronation Street coverage for its 12th year, covering all episodes transmitted on the ITV family of channels, including… Continue reading ITV Retains Cadbury As £10m Corrie Sponsor

After October’s stability for ITV, November saw the channel’s revenues drop by 4.8% on last year’s levels, leaving the channel with revenue of £159.1 million for the month.Channel 4 also saw a reduction in revenue in November, dropping to £68.5 million – £3.5 million lower than the previous month and 2.9% down year on year.… Continue reading TV Market Round-Up – November 2005

In November, Government watchdog, Ofcom, released shocking figures detailing the expected cost to the consumer of the digital switchover, scheduled for 2008 to 2010. According to the regulator, late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.… Continue reading INSIGHTanalysis: Media Healthcheck – November 2005

In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005

October saw different technologies emerging in the television marketplace, with the MediaTelINSIGHT TV Technology seminar bringing the issues associated with these to the forefront of a heated and topical discussion. The seminar identified six main technologies transforming the television arena; personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV),… Continue reading INSIGHTanalysis: Media Healthcheck – October 2005