More Tv articles

Emap Advertising has realigned the position of TV sales director Darren Khan to incorporate responsibility for the firm’s radio sponsorship and promotions team, meeting demand for campaigns spanning both mediums.Khan will take on the additional responsibility with immediate effect, assuming the new title of head of Emap2 Radio, in addition to his current responsibilities as… Continue reading Emap Joins TV And Radio Management For Unified Ad Solutions

Student TV network SUBtv is to inject a little excitement into the lives of media planners and buyers this summer, with the launch of a specialist auction website to enable bidding on a one week campaign through its network.The initiative is designed to spark competition between agencies, with the campaign up for grabs usually carrying… Continue reading SUBtv Sparks Summer Ad Sales With Airtime Auction

Mobile TV penetration is being hindered by technological difficulties, with poorly designed features, high costs and low standard visibility slowing consumer uptake. According to new research from Amberlight, users complained of “patchy” 3G coverage leading to frozen broadcasts. Consumers also cited the time taken to access services through different menus as well as difficult electronic… Continue reading Mobile TV Up-Take Slowed By Technological Faults

ITV has secured mobile phone operator T-Mobile as the exclusive sponsor of Soccer Aid on ITV1 and ITV2, giving the phone network wide-ranging branding for the sporting event this summer.Soccer Aid sees a number of World Cup legends and top celebrities teaming up to go head-to-head in an “England versus The Rest of The World”… Continue reading ITV Scores T-Mobile For Soccer Aid Sponsorship

Channel 4 has announced an increase in profits of 9%, allowing the broadcaster to pump an extra £50 million into its programming budget this year. The rise sees the broadcaster’s profits hit £48.5 million, with advertising growth of 6% over the year increasing turnover to £894 million. Channel 4’s main channel saw advertising and sponsorship… Continue reading Revenue Rise Sees C4 Pump £50m Into Programming

Consumers accessing the internet via their mobile phone are increasing, with 56% of users having browsed the internet or downloaded emails in 2005. Recent figures from A.T. Kearney revealed users rising affiliation with advanced features on their mobile phone, with a massive 92% of users in Japan going online via their mobiles. This strong trend… Continue reading Mobile Phone Users Embrace Device Online Capacity

March saw a continuation of February’s trend, with BBC One, ITV1 and Five all losing viewing share year on year in both all viewing homes and in digital homes.Meanwhile, Channel 4 saw a slight increase in share in all homes, whilst multichannel viewing share continued to grow.All ViewingBBC One and ITV1 both saw their viewing… Continue reading Television Viewing Round-Up – March 2006

Channel 4’s surprise success with quiz show Deal or No Deal has netted a massive £5 million sponsorship deal for the broadcaster, with BT signing up to promote its Phone Book through the programme.The sponsorship, which starts on 1 May, is intended to promote and raise public awareness of The Phone Book from BT’s Classified… Continue reading BT Looks Up Channel 4 For Deal or No Deal Sponsorship

IPTV services are forecast to struggle against traditional broadcasters, according to new research from analyst Gartner, which claims the technology will take more than five years to become a revenue opportunity for operators. The analyst estimates that Western Europe will see 3.3 million IPTV subscribers by the end of the year, and 16.7 million within… Continue reading IPTV Take-Up To Struggle

Satellite TV in the Asia-Pacific region is eroding cable’s share of the pay-TV sector, with new estimates from Informa Telcoms and Media predicting satellite to take a 7.9% of the market by 2011, up from 4.2% in 2005. The new Asia Pacific TV: Satellite Challenges Cable Dominance report claims that by 2011, Asia-Pacific will boast… Continue reading Satellite TV Catching Up With Cable In Pay-TV Market