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ITV’s advertising revenues could dip by almost 5% this year, with forecasts from media agency ZenithOptimedia painting a pessimistic picture for the broadcaster.According to the agency’s latest forcasts ITV stands to lose 4.8% of its revenues year on year, pushing the broadcaster’s total down to £1.59 billion.The downturn is predicted to continue into next year,… Continue reading ITV Set For Dip In Advertising Revenues

The MediaTel INSIGHT TV Technology Seminar, held yesterday in association with MediaGuardian, identified six main areas in terms of new emerging television technologies. Personal video recorders (PVRs), video on demand (VoD), high definition television (HDTV), interactive TV (iTV), internet protocol TV (IPTV) and mobile TV were all shown to be increasing in importance in the… Continue reading Emerging Technologies In The TV Marketplace

Television marketing body, Thinkbox, has appointed several high-profile media figures to its board, with Justin Sampson, head of strategic sales at ITV; Nick Milligan, managing director of Sky Media and James Wildman, executive sales director at ids all lending their expertise to the organisation.Also joining the board is Simon Cox, vice president of UK advertising… Continue reading Thinkbox Bolsters Board With Senior Appointments

Speaking at the MediaTelINSIGHT TV Technology seminar, held yesterday in conjunction with the MediaGuardian, Rahul Chakkara, Head of BBCi, outlined some of the Corporation’s new devices leading the way in interactive television. Chakkara started by discussing three main trends identified by the BBC in consumer television viewing in relation to personal video recorder (PVR) usage.… Continue reading BBC Leads TV Technology Market

Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences. The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging… Continue reading iTV Captures TV Viewers

Internet protocol video services in the Asia Pacific are increasing in popularity and forecasted to rise by nearly 80% annually through 2010, with the market’s revenues predicted to reach $4.2 billion by 2010, according to a new report from In-Stat. The new Asia Pacific IP-Based Video Service Market Analysis expects China, Japan, Indian and South… Continue reading Asia Pacific To See IP Reach $4.2 Billion By 2010

Speaking at the MediaTelINSIGHT TV Technology Seminar, held in association with MediaGuardian, a panel of industry experts discussed the top issues in the television technology marketplace and their implications for the advertising world. The panel, chaired by Steve Busfield, media editor, Guardian Unlimited, was formed of Tess Alps, chairman of PHD; Nigel Foote, managing partner… Continue reading Majority Of Viewers Still Watch Live TV Despite PVR Uptake

Student TV network, SUBtv, has signed a year-long sponsorship deal with Titan Poker, extending its gambling credentials and creating a bespoke, student-facing poker site where SUBtv will arrange online tournaments.The promotional activity builds on SUBtv’s highly successful promotion of US-based PokerStars.com through its network earlier this year, which saw nearly 800 players from 60 universities… Continue reading SUBtv Extends Poker Events With Branded Tournament

Channel 4 saw revenues increase dramatically during August, with a 9% increase year on year pushing the broadcaster’s total to £47 million.Next month sees Channel 4 launch its second digital entertainment channel, with More4 offering viewers access to current affairs, documentary and drama, cheekily billed as an “adult entertainment” offering (see October Launch To Bring… Continue reading TV Market Round-Up – August 2005

Internet protocol television (IPTV) is expected to enjoy a massive surge in growth in China, with the 2008 Olympic games representing a strong trigger for initial uptake of the medium within the region. According to high tech market research firm In-Stat, IPTV subscribers in China will reach about 18 million by 2010, up from around… Continue reading Olympics To Boost China’s IPTV Market