Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.

100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.

The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

Media should not be a platform to sell cheap and reach large, but nurture a quality environment that benefits advertisers, publishers and consumers, writes Initiative’s UK CEO.

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

Adwanted UK CEO Greg Grimmer captures some of the highlights from Adwanted Events’ The Year Ahead.

From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.