Broadcasters are looking to challenge tech platforms by measuring outcomes.

As Isba turns 125 this year, it will step up efforts in its mission to create a transparent, responsible and accountable advertising environment.

Amid a backdrop of fevered M&A chatter, 2024 was a year replete with significant moves for both global streamers and broadcasting incumbents. 

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.

Advertisers needed ‘protecting’ 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define ‘protection’ and ‘choice’ will matter most as Origin formally launches next year. 

At The Future of Media London, Bauer radio presenters Ken Bruce and Fleur East chatted about how technology has changed radio production and shared takeaways for leaders and career highlights.

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.