Creative Agent is being pitched as a “creative partner”, but how does it fit within Amazon’s wider business strategy and advertisers’ sustainability goals?

The contraction comes amid a period of substantial consolidation of agency groups and supposed AI-driven cost-cutting efforts.

The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.

Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.

The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.

‘The Housemaid’, ‘Hamnet’, ‘Avatar: Fire and Ash’, and ‘Marty Supreme’ all performed well in UK cinemas. ‘Melania’ did not.

At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.

The Best Practice Guide for the Responsible Use of Generative AI in Advertising includes eight principles to consider, as well as actionable steps for incorporating them into working standards.

UK & Ireland MD Caroline Orange-Northey speaks to The Media Leader about how Pinterest’s recent layoffs are being conducted to ‘future-proof’ the business, and how the platform is looking to innovate its AI and commercial offerings. 

The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.