New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.

Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.

The platform’s generative-AI ads tools will also be coming to the UK in Q2.

The indie bought ads on behalf of three clients across news deemed “brand unsafe” on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.

During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising’s MD explained the company’s strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.

In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.