The Sun’s managing director on why quality is more important than quantity in the digital age and the newspaper’s plans for a big year in politics and sport.
ARCHIVE ▸ Jack Benjamin
Jack Benjamin, Ella Sagar and Nick Manning examine Warner Bros Discovery’s latest earnings, Reddit’s forthcoming IPO and why agency-client relationships at holding companies have become less transparent.
Blackett has spent nearly 29 years at the holding company and has championed greater diversity of business and talent in the media industry.
A potential lack of transparency and uncertain trust among consumers require careful media strategies.
Reddit is expected to go public next month. In its S-1 filing, the world got a peek into its finances for the first time.
Agency holding companies are not expecting a swift recovery in tech expenditure, according to their latest earnings calls.
The average time per month that active users spent using TikTok’s app on Android was more than double that on YouTube.
Redican has left the organisation after nearly a decade. A replacement has yet to be announced.
Print and digital circulations broadly continued to decline in 2023 – a continuation of longer-term trends.
TikTok’s head of client measurement for Europe, Israel and Global Gaming Steve Lockwood joins Jack Benjamin to discuss the issue with last-click attribution and TikTok’s ongoing research into attention measurement.