The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.

Aura is billed as a proprietary audience access and content classification solution.

A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.

Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.

It joins the cross-industry coalition aiming to encourage greater advertising investment in trusted journalism alongside independent agency Craft Media.

Year-to-date box office surpassed £365m and is now running 7% ahead of 2025.

Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.

Following consultation with a forum of industry leaders AA/Warc has made three changes to its reporting practice as total adspend continues to grow.

The United Nations and Conscious Advertising Network are appealing to advertisers to use their leverage as commercial partners to push tech companies for greater transparency and to tackle fraud and disinformation.

The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.