The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.

At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.

Analysis: The agreement is mutually beneficial — Sky gets to retain premium programming and build a consumer-friendly bundle, while Max benefits from immediate market penetration.

GroupM’s This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.

GroupM’s president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.

Paddington in Peru, Gladiator II, Wicked and Moana 2 opened in consecutive weeks in November, driving box office and admissions growth that is likely to sustain through to the end of the year.

Outgoing CEO Jon Steinberg highlighted the return to growth as an encouraging sign that Future’s growth acceleration strategy is beginning to pay off.

During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.

Founder and current CEO Graham Brown will become executive chairman.

Opt Out’s operations chief Linda Worp discusses how more online users are hitting “reject all” on data trackers, why this is a blind spot for publishers and what Opt Out is doing to support them.