The rising star has left Mediaplus’ Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.

However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.

Consultant Anna Sampson sits down with Jack Benjamin to unpack why media is skewing so heavily towards younger employees and what it risks losing without more experienced leaders.

Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.

The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.

The government has once again delayed the implementation of its less healthy foods ban and has committed to drafting and passing a Statutory Instrument to explicitly exempt brand advertising from the restrictions.