A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?

Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.

The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.

The government has once again delayed the implementation of its less healthy foods ban and has committed to drafting and passing a Statutory Instrument to explicitly exempt brand advertising from the restrictions.

UK companies will aim to accelerate global growth of their businesses at the Festival of Creativity next month.

The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.

The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.

Chief revenue officer Dom Williams is leading the effort and competing in the inaugural fundraiser — a round-robin tournament where media leaders will square off in games of padel.

It will be the first UK broadcaster to bring video content to the streaming giant.