Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.

The acquisition steps up competition with rival Global, which moved into OOH in 2018.

StackAdapt used CTV, online video and display activity to raise the profile of Mubi’s platform as well as that of its theatrical releases.

Meta’s changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don’t expect brands to boycott.

Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.

Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.

Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.

Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.

Seven ad industry figures will be celebrated by the IPA Thursday for “their outstanding service and for raising the reputation of adland at large”.

Full-year box office was flat compared with 2023 after major November releases carried over into a strong December.