The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.

Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.

The BBC is considering introducing ads in selected podcasts on commercial sites in the UK, but there is some criticism to the news.

MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.