Total share of digital listening fell in Q4 and ended roughly flat year on year, according to the latest Rajar figures.
ARCHIVE ▸ Jack Benjamin
James Townsend speaks to The Media Leader about the challenger agency group’s plans and how it is scaling an “entrepreneurial culture” in new markets.
Turner leaves her position as CEO of Route to succeed Belinda Beeftink.
The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.
According to data shared by Mantis, keywords such as “victims”, “injuries”, “wounds” and “incident” have been commonly flagged by standardised agency blocklists.
During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.
The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of “less competitive areas” to “super-size” the gift of sport.