At ITV’s annual Palooza event, the broadcaster debuted a new addressable advertising product and announced a tie-up with TikTok as it sought to project confidence just days after rumours swirled of a potential sale to Sky.

Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.

Revenue grew in the double-figures for the likes of Big Tech companies Alphabet, Meta, and Amazon, as well as smaller social media competitors Snap, Pinterest and Reddit.

Denise Turner, a leading figure in media research for over three decades, died on Friday at age 58.

At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.

A lack of tentpole features depressed box office revenues in October, but year-to-date box office is still running 8% ahead of last year.

For the second time in as many years, ITV warned total ad revenue would decline by high-single digits in Q4. CEO Carolyn McCall attributed the performance to macroeconomic uncertainty over the November Budget.

Meta connection planning director Pete Buckley reassured big-brand media planners that its AI tools, which CEO Mark Zuckerberg has touted as being able to replace much of what they do, work best in tandem with humans.

The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.

The Bauer Media Advertising MD asked advertisers to take social media’s impact on mental health seriously by putting their wallets where their heart is.