More Ad Revenue Us articles

US radio advertising is continuing to show slow but steady growth, with July’s figures reporting a 3% rise over the previous year, according to the latest data from the US Radio Advertising Bureau (RAB). This follows 4% growth during June (see US Radio Revenue Strengthens With 4% Growth In June). Local revenues remained flat in… Continue reading US Radio Advertising Rises 3% In July

Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004. Analysts estimate that the ad market will grow to the tune of 3.2% this… Continue reading Zenith Sees Signs Of Recovery In Ad Market

Total US magazine advertising revenues rose by 8.9% year on year in August, closing at $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). However, the number of advertising pages was down 2.9% at 14,295. In the year to date, advertising revenue closed at $10.9 billion, an increase of 9.6% while… Continue reading US Magazine Revenues Maintain Growth In August

Advertising pages in the US business press increased by almost 1% in June, the first such rise since November 2000, according to the latest figures from American Business Media (ABM). The data shows that ad pages were up 0.9% year on year while spending climbed 4.9%. The growing strength of the B2B market is reflected… Continue reading US B2B Ad Volumes & Spend On The Rise

Announcing its first half financial results today (see Aegis Posts Improving Revenues In ‘Patchy’ Conditions), the global media network Aegis Group also gave an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger… Continue reading US And Asia-Pacific Media Markets Outperform Europe, Says Aegis

Demand for ad media has increased across the board this year, according to a survey of US planners and buyers conducted by InsightExpress and MediaPost. In the online poll, carried out in late-August, 39% of respondents said their demand for ad inventory had increased since the same point last year. A further 43% said it… Continue reading Advertising Demand Picks Up Stateside

After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising

Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003

The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase. The latest results show that advertising expenditure in the six… Continue reading US Advertising Spend Rises 6.8% In First Half

The US internet advertising industry reported the second consecutive quarterly rise in revenue for the first three months of 2003, up by 11% year on year, according to new estimates from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). This is the first time in two years that two consecutive quarters have shown rising… Continue reading US Internet Adspend Jumps By 11% In First Quarter